---
schema_version: "1"
id: 99be94268fd1799d9c6af154cc4145eb3304aa1b14cf8ce71de7119d6b87402e
title: How to Access Reports
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_report_access.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_access.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ebf8d200c6fff0a7c9cca6499b564c8c4c6cbee743a43f28b56de68be4069578
description: Access Personalization reports to view sophisticated yet easy-to-understand analytics, statistics, and attribution metrics. By default, Personalization shows the Reports Dashboard as the first page.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# How to Access Reports

Access Personalization reports to view sophisticated yet easy-to-understand analytics, statistics, and attribution metrics. By default, Personalization shows the Reports Dashboard as the first page.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
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        <thead class="slds-text-title_caps ">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d12846e38">Permissions
              Needed</th>
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            <td data-label="Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d12846e38 ">To access all reports except the Consumption report:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d12846e38 ">Any permission level</td>

          </tr>
          <tr class="">
            <td data-label="Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d12846e38 ">To access the Consumption report:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d12846e38 ">Administrator permission level</td>

          </tr>
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      </table>

1. In the main navigation menu, hover over **Reports** and select a report from the Activity, Results, Visits, or Usage report category, or select **Dashboard** (the default view).
2. (Optional) To change the reporting lookback period, select a predefined time frame or set a custom range.
    
    You can’t select a predefined time frame or set a custom range for the Consumption report. However, you can view historical consumption data in 12-month increments by selecting a month and year on the Consumption report page.

#### See Also

- [Report Categories](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_categories.htm&release=264.0.0&type=5 "Marketing Cloud Personalization provides reports that cover a number of categories. These reports provide metrics about user-focused activities, results and goal completions, customer visits and engagement, and metrics to help manage your Marketing Cloud Personalization product consumption.")
- [Change a Report Lookback Period](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_change_lookback.htm&release=264.0.0&type=5 "The default lookback period is the past week to the current day. You can change the lookback period for most reports. The new lookback period persists for the session or until you make other changes.")
- [Reports Dashboard](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_dashboard.htm&release=264.0.0&type=5 "Gain insights about visitor and campaign activity on your site using the Reports Dashboard. Depending on your industry or function, the Reports Dashboard provides different sections. If you track transactions in the Personalization system, the dashboard shows Total Stats first. If you don’t track transactions in the Personalization system, Activity appears first. If your site tracks content views or product purchases, the dashboard shows the Items section at the bottom.")
- [Activity Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_activity.htm&release=264.0.0&type=5 "Activity Reports show a variety of metrics that are tracked on your site. You see a real-time list of recent visitors, the path that they took, and their actions while visiting.")
- [Results Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_results.htm&release=264.0.0&type=5 "Understanding the metrics for revenue, the purchase funnel, and goal completions helps you optimize your personalization initiatives. Results reports include the Revenue Report, the Purchase Funnel Report, the Goal Comparison Report, and the Goal Completions Report.")
- [Visits Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_visits.htm&release=264.0.0&type=5 "The Visits section of Personalization reports shows metrics on visitor behavior, visitor technologies, and referring sources. Each of the three reports in the Visits section offer multiple views.")
- [Usage Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_usage.htm&release=264.0.0&type=5 "Monitor org total and dataset-specific Personalization product metrics, proactively manage Personalization usage, and view historical Personalization product consumption data.")