--- schema_version: "1" id: 1a19b6dd4d5ae39a518b2bcddd7c4394767740a09a73b83fd2c78dc7e18e02aa title: Create a Promotion collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_promotion_create.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_promotion_create.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: ded0d2c92c2dfd1e0efa287cde013b00a6372b1883fc9fac0cd299bfcf692c09 description: Create a campaign promotion to offer special deals and promote specific products. When creating a promotion, the only required information is the name and the URL of the landing page. For a promotion to return in a campaign, you must have an asset associated with the promotion. Adding eligibility criteria, promotion attributes, and related catalog objects is recommended. A promotion attribute determines which promotions appear in a campaign. Personalization uses related catalog objects to track and measure customer affinities across item types in your catalog. products: - Marketing - Salesforce Personalization release: "264" --- # Create a Promotion Create a campaign promotion to offer special deals and promote specific products. When creating a promotion, the only required information is the name and the URL of the landing page. For a promotion to return in a campaign, you must have an asset associated with the promotion. Adding eligibility criteria, promotion attributes, and related catalog objects is recommended. A promotion attribute determines which promotions appear in a campaign. Personalization uses related catalog objects to track and measure customer affinities across item types in your catalog. ### Required Editions
Permissions Needed
To create a promotion: A role with Catalog Create/Edit permissions
You can also use the Promotion ETL to bring promotions into Personalization. See [Promotion ETL Data Feed](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_etl_promotion_data_feed.htm&release=264.0.0&type=5 "Use the Promotion ETL data feed to add promotions for your catalog for both rule-based and machine learning-driven cross-channel decisioning."). 1. In the Catalog section of the main navigation, click **Promotions**. If you don’t see Promotions listed, confirm that it’s enabled. Select **Settings** | **Catalog and Profile Objects** | **Promotion**. Turn on **Enabled**, and then click **Save**. 2. Click **New Promotion**. 3. Enter a name for the promotion, the URL of the landing page, and an optional description. 4. To run the promotion for a specific period, enter the start and end dates. If you don’t enter any dates, the promotion is always active and is eligible to return in a campaign. If you enter only a start date, the promotion remains active from that date. If you enter only an end date, the promotion starts as soon as you save it and becomes inactive on the end date. 5. To set a start time and end time for the promotion, click the clock icons. The time shown reflects your browser’s local time zone. Personalization stores all times in UTC time. 6. To target specific customers based on existing user attributes, in the Eligibility section, click **New Attribute** and add user attributes to the promotion. Values entered are case-sensitive. You can switch the Matches toggle to Does Not Match. 7. To exclude and include customers from specific segments, select segments from the Include and Exclude dropdown menus. If you include multiple segments, a customer must be a member of all segments to qualify for the promotion. If you exclude multiple segments, a customer is disqualified from the promotion if they’re a member of only one of the excluded segments. If a customer qualifies for both an included and excluded segment, Personalization prioritizes the excluded segment, and the customer doesn’t receive the promotion. 8. In the Attributes section, select custom attributes to determine which promotions appear in a campaign. You can also create custom attributes after you save the promotion. 9. If there are existing related catalog objects, you can select them in the Related Catalog Objects section. You can also create related catalog objects after you save the promotion. 10. (Optional) For metadata reporting, in the Objective section, select **Item** and **Goal**. 11. Save your promotion. For a promotion to appear in a campaign, it must have an associated asset. Before applying a promotion to a campaign, add the appropriate assets. #### See Also - [Add Assets to a Promotion](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_promotion_asset_add.htm&release=264.0.0&type=5 "For a promotion to appear in a campaign, it must have an associated asset, such as an uploaded image or a URL that points to an external image.") - [Create a Custom Promotion Attribute](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_promotion_attributes.htm&release=264.0.0&type=5 "Use custom attributes to determine which promotions appear in a campaign. Similar to other catalog item types, custom attributes can also be returned as the output of a decision. When creating a promotion, adding a custom attribute is optional, but it’s recommended.") - [Create a Related Catalog Object for a Promotion](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_promotion_related_catalog_object.htm&release=264.0.0&type=5 "Use related catalog objects to track and measure customer affinities across item types in your catalog. Related catalog objects provide Einstein Decisions with data about the promotion to improve the quality of its decisioning. Related catalog objects are optional in promotions, but they’re recommended for providing more accurate recommendations.")