---
schema_version: "1"
id: 863d9d0f75e6dedfc2f9517ee61db462d0bd3302686f7d6fb901286254b39836
title: January 2021 Features in Interaction Studio
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_new_features_january2021.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_new_features_january2021.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d1484c2af4ac78c6678445fe43f67532342f7e01693ab4caee7695aa06bbb441
description: The following functionality was released in January, 2021.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# January 2021 Features in Interaction Studio

The following functionality was released in January, 2021.

## Identity System Event API and Mobile App Support

The Interaction Studio Identity System has been expanded to support the Event API and mobile applications. Using the Interaction Studio Identity System, you can now leverage your configured identity attributes for looking up and merging profile records with the Event API and mobile applications.

## SmartTrends

Interaction Studio SmartTrends uses the power of social validation to increase conversions. Leverage the “wisdom of the crowd” to influence visitors on your site in real time and build confidence in products viewed by using view and purchase counters. View the [ISTrends documentation](https://developer.salesforce.com/docs/marketing/personalization/guide/is-trends.html) for information on API functionality, a sample template, and a retail web campaign example.

## Search Bar Support for Identities

Use the global search bar at the top right of Interaction Studio to search against any configured identities in the multiple [Unified Profiles and Identity Management](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_identity.htm&release=264.0.0&type=5 "The concept of individual identity plays an essential role in personalizing your customer experiences. Personalization aggregates all your customer data in one place for analysis and personalization purposes. The aggregated customer data helps you understand each of your customers on an individual level so you can engage with them more effectively across your various channels. Personalization uses specific identifiers to determine how to process web events, API events, and channel events to identify and aggregate users from various sources.").