---
schema_version: "1"
id: 066454807b6aa9824f88e6b39111e798710779f9733dc72caddd560f5bcb01f1
title: Summer ’23 Features in Marketing Cloud Personalization
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_new_features_2023_summer.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_new_features_2023_summer.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7bb232177f9191efa31c96119ea9ea3c8e940a797fd929c464065d735bc97232
description: The following functionality was released in Summer ’23.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Summer ’23 Features in Marketing Cloud Personalization

The following functionality was released in Summer ’23.

## Updated Personalization Limits

The Personalization Limits article has been updated to include additional limits. For more information, see [Limits for Marketing Cloud Personalization](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_limits.htm&release=264.0.0&type=5 "Learn about the limits and capabilities in Marketing Cloud Personalization.").

## View Customer Events in Sales and Service Cloud

A customer’s digital footprint contains valuable information about their habits, needs, and desires. You can now view customer events and activities in real time directly on a Sales or Service contacts or leads page. Better understand customer behaviors and trigger points to drive conversations, conversions, and commitment to your brand. For more information, see [Add the Customer Event Stream Component to a Contacts or Leads Page](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_salesforce_sales_service_cloud_mgd_pkg_event_stream_add.htm&release=264.0.0&type=5 "Watch your customers interact with your business in real-time as well as view historical activities right on a Contacts or Leads page with the event stream component of the Personalization managed package. Events are based on the data provided by the Interactions SDK or Sitemap. For custom events, you can view event name, URL (if applicable), timestamp, and channel.").

## Process up to 100 Records per Apex Transaction with Real-Time Sales and Service Data

Sales and Service Cloud data is available and updated in real time, right in the Personalization platform via the Personalization data action in Flow Automation. Bulk updates of Salesforce records with asynchronous Apex processing can now process up to 100 records, up from the previous limit of 25. You can also leverage bulk updates from external systems to Salesforce immediately for Personalization. For more information, see [Automate Data Sent for Personalization Using Flows](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_salesforce_sales_service_cloud_mgd_pkg_automate_data_w_flows.htm&release=264.0.0&type=5 "Automatically send data that is specific to a Named Individual Profile from Sales or Service Cloud to Personalization.").