---
schema_version: "1"
id: d6cc35aaedde4799503a4ac63e1073887260743a5f64d85b46b7e138c49bac16
title: Spring ’23 Features in Marketing Cloud Personalization
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_new_features_2023_spring.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_new_features_2023_spring.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0a6561af11ff9cdbcaf04d796ee5827b6ef73913d27674226cfaa97407f81b01
description: The following functionality was released in Spring ’23.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Spring ’23 Features in Marketing Cloud Personalization

The following functionality was released in Spring ’23.

## Real-Time Sales and Service Data for Personalization

Sales and Service Cloud data is available and updated in real time, right in the Personalization platform. Use the most up-to-date customer interaction and account data. React in real time with individually relevant product and content recommendations. For more information, see [Automate Data Sent for Personalization Using Flows](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_salesforce_sales_service_cloud_mgd_pkg_automate_data_w_flows.htm&release=264.0.0&type=5 "Automatically send data that is specific to a Named Individual Profile from Sales or Service Cloud to Personalization.").

## Personalization Insights for Sales and Service

Access individual customer insights from Salesforce’s Personalization solution within Sales and Service Cloud, in real time. Drive deeper relationships by employing real-time insights about each of your Sales and Service customers. Give sales and service agents visibility into each customer’s interests, website activity, purchase history, and more. Drive upsells by equipping your team to have the right conversations. For more information, see [Add the Affinities Component to a Contacts or Leads Page](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_salesforce_sales_service_cloud_mgd_pkg_affinities_component_add.htm&release=264.0.0&type=5 "Add the Affinities component to view affinity data from Marketing Cloud Personalization for a lead or contact.").

## Low Inventory Trigger for Triggered Campaigns

Use the Product Low Inventory trigger to re-engage with your customers by notifying them when a product they were interested in is going out of stock soon. For more information, see [Product Low Inventory Trigger](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_product_low_inventory.htm&release=264.0.0&type=5 "Use this trigger to reach customers when a product they spent time viewing but didn’t purchase has a low inventory. The user must have viewed the product for a minimum amount of time within a specified number of days. Marketing Cloud Personalization uses the minimum view time to filter out customers that look at a product only for 1 second before they navigate away. The trigger checks every hour for qualifying products that have an inventory count below the configured threshold.").

## System Status Moved to trust.salesforce.com

The up-time status for Marketing Cloud Personalization is now available on trust.salesforce.com. As of March 31, 2023, the status.evergage.com site is unavailable. Users who subscribed to status updates from the Evergage site no longer receive notifications. For more information, see [View Up-Time Status](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_uptime_status.htm&language=en_US).

## Enhanced Error Messages for Data Sharing with Salesforce CRM Integration

To help you diagnose issues encountered during data sharing jobs, we now provide more detailed error message information, including the ability to click an error message to view details, if available.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png)

Note This change surfaces integration errors that were previously not visible. An increased number of error messages can be due to increased visibility rather than a change in the way your integration works.

For more information, see [Troubleshoot Personalization Integration with Salesforce CRM](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_salesforce_crm_data_synchronization_troubleshoot.htm&release=264.0.0&type=5 "Troubleshoot common issues with the integration between Marketing Cloud Personalization and Salesforce CRM. Changes to any Salesforce CRM security settings—at the OAuth App level, the Salesforce User level, or the Field Security level—can disrupt the integration.").

## Enhanced Performance for User ETL and Data 360 Activation ETL

ETL processing speeds are improved for User ETL and CDP Activation ETL ingests. Improvements are automatically available, with no customer action required. The file naming conventions and the schema remain unchanged. To expedite processing, for User ETL files only, the Feeds Dashboard no longer allows manual testing for User ETL before committing files during on-demand uploads. Previously, the Dashboard showed a preview of the old attribute alongside the new attribute for each user included in the file. Users can still manually commit User ETL uploads. For more information, see [Upload an ETL File Manually](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_etl_file_upload.htm&release=264.0.0&type=5 "ETL data feeds are commonly configured to automatically upload the ETL files using the SFTP site. However, you can upload files manually if, for example, you want to ingest data that doesn’t get updated frequently, or if you want to confirm the .CSV file format without committing changes.").

## Retirement of Interaction Studio (Legacy)

Interaction Studio (Legacy), also known as Thunderhead Interaction Studio, was retired on March 1, 2023. It was a standalone product that was accessible through Marketing Cloud. The Interaction Studio (Legacy) documentation has been removed from Salesforce Help. For more information, see [MC Interaction Studio Thunderhead Retirement](https://help.salesforce.com/s/articleView?id=000392128&type=1&language=en_US).

## Documentation

- Marketing Cloud Personalization help documentation, previously hosted on doc.evergage.com, is now exclusively available in Salesforce Help. The doc.evergage.com site is no longer accessible.
- Marketing Cloud Personalization’s developer documentation, previously hosted on developer.evergage.com, is now exclusively available on the developer.salesforce.com/docs/ site. The developer.evergage.com site is no longer accessible.
- The help documentation for Interaction Studio (Classic), previously hosted on doc.evergage.com, is now published as a PDF file.