---
schema_version: "1"
id: 09279d5fa88305f02d1580172c6cdea43e95295a103e99c938b2199a5659a808
title: Add Mobile Campaign Targeting Rules
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_mobile_campaign_targeting_rules.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mobile_campaign_targeting_rules.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c3e1903288002437cd22cdce8d872986f06bd2c879f23b0ace813fdc7d9ad209
description: Campaign-wide rules control the visibility of mobile campaigns based on things like segments, visit count and duration, and user actions. Set rules at the campaign level when you want to holistically control how a campaign displays.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Add Mobile Campaign Targeting Rules

Campaign-wide rules control the visibility of mobile campaigns based on things like segments, visit count and duration, and user actions. Set rules at the campaign level when you want to holistically control how a campaign displays.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Premium Edition</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
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        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d67713e54">Permissions
              Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d67713e54 ">To add mobile campaign rules:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d67713e54 ">A role with Campaign Create/Edit permissions</td>

          </tr>
        </tbody>
      </table>

Add the rules that support your campaign strategy. If you include multiple rules in the same campaign, to qualify for the campaign, mobile app users must satisfy all rules regardless of the order (and logic). For a list of mobile campaign rules, see [Mobile Campaign-Wide Rules](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mobile_campaign_global_rules.htm&release=264.0.0&type=5 "For all types of mobile campaigns, campaign-wide rules control visibility at the campaign level based on things such as segments, visit count, visit duration, user actions, and date and time. Set rules at the campaign level when you want to holistically control how a campaign displays for qualified mobile app users.").

1. Create or edit a Mobile In-App Message, Mobile Data, or Mobile Push campaign. For more information, see [Create a Mobile In-App Message Campaign](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mobile_campaign_in_app_message.htm&release=264.0.0&type=5 "You can use a Mobile In-App Message campaign to build and deploy messages within mobile apps. Mobile In-App Message campaigns are similar to the infobar messages you can add to your website. You build, manage, and deploy Mobile In-App Message campaigns from within Personalization so you get the same real-time data and personalization you rely on with your other campaigns. You don't need an engineer's help or App Store approval to deploy new or changed messages."), [Create a Mobile Data Campaign](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mobile_campaign_data.htm&release=264.0.0&type=5 "Create Mobile Data campaigns so your iOS and Android apps can process Personalization campaign data. Personalization triggers campaigns and delivers the data to your app."), and [Create a Mobile Push Campaign](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mobile_campaign_push.htm&release=264.0.0&type=5 "Create a Mobile Push campaign to send push notifications to your iOS and Android app users. For Android users, the campaigns support Firebase Cloud Messaging (FCM) and require an app integration with the Personalization Android SDK 1.3 and later. For iOS users, the campaigns support Apple Push Notification service (APNs) and Firebase Cloud Messaging (FCM), and require an app integration with Personalization iOS SDK 1.3 and later.").
2. Click **Setup**.
3. Select **Campaign Settings**.
4. In the **Campaign Wide Rules** section, click **+New Rule** for the desired group of rules.
5. To select a rule category, click **Select Rule Type**.
6. Complete the other options, which vary by category and rule.
7. To add additional rules for the same campaign, click **+New Rule**.
8. To save your campaign, click **Save**.
9. Next, review targeting rule options for experiences and messages against your strategy and goals for your campaign. Add any that support the success of your campaign.