---
schema_version: "1"
id: 416888133b5831f08e1478cabd807235e9a34c8c82342020d1b4c48fc8dff716
title: Mobile Message-Level Rules
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_mobile_campaign_message_level_rules.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mobile_campaign_message_level_rules.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 912ac7fb69f488d3915b3b4b29e62be80a1f1755d706e453005a483946b1cb8a
description: Message-level rules control visibility at the message level based on mobile app user actions and display frequency. For Mobile In-App Message and Mobile Push campaigns, you can use the message level to define who sees your message and when.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Mobile Message-Level Rules

Message-level rules control visibility at the message level based on mobile app user actions and display frequency. For Mobile In-App Message and Mobile Push campaigns, you can use the message level to define who sees your message and when.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Premium Edition</td></tr></tbody></table>

## Target Pages

For Mobile In-App Message and Mobile Push campaigns, you can choose which action triggers the message.

 
| Option | Description |
| --- | --- |
| **With Action** | Triggers a message after a mobile app user views a specific page. Pages are listed by defined page name. If you include multiple actions, Personalization handles them using OR logic. |
| **With Item Action** | Triggers a message after a mobile app user views an article or item, makes a purchase, or completes other user behaviors. If you include multiple item actions, Personalization handles them using OR logic. |

## Display Frequency

To adjust how often a mobile app user sees a message, add a Display Frequency message rule. Display frequency can be based on:

 
| Option | Description |
| --- | --- |
| **Current Visit** | Sets the maximum number of times a user sees the message per visit. |
| **Interval** | Sets the maximum number of times a user sees the message over a period of minutes, hours, or days. |
| **All-time** | Sets the maximum number of times a user sees the message for all time, regardless of the number of visits. |