---
schema_version: "1"
id: 47c03c229d123fa9f89c698e8d4cb85d10b75b193146308c77502dca7b368508
title: Mobile Campaign-Wide Rules
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_mobile_campaign_global_rules.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mobile_campaign_global_rules.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f9ecf85c397fa6387b7bb2f965249a9da8af4c1923b7adb7022eed30e1a8bc8e
description: For all types of mobile campaigns, campaign-wide rules control visibility at the campaign level based on things such as segments, visit count, visit duration, user actions, and date and time. Set rules at the campaign level when you want to holistically control how a campaign displays for qualified mobile app users.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Mobile Campaign-Wide Rules

For all types of mobile campaigns, campaign-wide rules control visibility at the campaign level based on things such as segments, visit count, visit duration, user actions, and date and time. Set rules at the campaign level when you want to holistically control how a campaign displays for qualified mobile app users.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Premium Edition</td></tr></tbody></table>

## Target Users

Target Users rules control who sees a campaign based on any of the following options:

 
| Option | Description |
| --- | --- |
| Segment | The specific segments a mobile app user does or doesn’t belong to. If you include multiple segments, Personalization handles them using AND logic. |
| Visit Count | The number of visits is at least, at most, or between a specified number of visits. |
|   |   |

## Visit Behavior

Visit Behavior rules consider specifics about the duration of time users spend in your mobile app and the number of pages they view during the visit.

 
| Option | Description |
| --- | --- |
| Current Visit Duration | The length of the duration is more than, less than, or between a specified number of seconds or minutes. |
| Page Count | The number of pages the mobile app user views during the visit is more than, less than, or between a specified number of pages. |

## Target Pages

Target Pages rules work in Mobile In-App Message and Mobile Push campaigns so you can choose which action triggers a campaign.

 
| Option | Description |
| --- | --- |
| With Action | Shows the campaign after the mobile app user completes a specific action. If you include multiple actions, Personalization handles them using OR logic. |
| With Item Action | Shows the campaign after article or item views, purchases, and other user behaviors. If you include multiple item actions, Personalization handles them using OR logic. |

## Set Schedule

Use Set Schedule to control when your campaign displays, including start and end times. For more information, see [Schedule a Mobile Campaign](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mobile_campaign_schedule.htm&release=264.0.0&type=5 "You can use the Set Schedule option to define when your Mobile In-App Message or Mobile Data campaign shows to qualified mobile app users. You can configure start and end points. You can also display your campaign only during specific hours for a time period or for all time.").