---
schema_version: "1"
id: f7cec0b7df5bc95c208dc38bebfb81ed33ab894313adad8077429dac1568640c
title: Use Dynamic Values in Mobile Campaigns
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_mobile_campaign_dynamic_values.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mobile_campaign_dynamic_values.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3bc41560ab7c035e3fba78602efccd3f4f7995872aa061ee6c99333a992b8ffa
description: You can add dynamic values, such as the mobile app user’s name, location, and email, to all mobile campaign types.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Use Dynamic Values in Mobile Campaigns

You can add dynamic values, such as the mobile app user’s name, location, and email, to all mobile campaign types.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Premium Edition</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d51068e54">Permissions
              Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d51068e54 ">To create or edit mobile campaigns:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d51068e54 ">A role with Campaign Create/Edit permissions</td>

          </tr>
        </tbody>
      </table>

Personalization supports dynamic message content and Advanced Dynamic Message Content (ADMC) syntax. You can insert dynamic content into your mobile campaign messages, and dynamic values are populated with the stored value for the mobile app user in real time. For information about ADMC, see [Salesforce Developer Documentation: ADMC Reference](https://developer.salesforce.com/docs/marketing/personalization/guide/advanced-dynamic-message-content.html).

If Personalization can’t populate a dynamic value, the experience can’t trigger and, in some cases, the campaign can’t display. You can use the `#field` syntax to provide a fallback value. See [Add a Fallback Value for Dynamic Content](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mobile_campaign_dynamic_values_add_fallback_value.htm&release=264.0.0&type=5 "If dynamic content doesn’t appear because there’s no correlating value, you can add a fallback value that shows instead.").

1. Create a mobile campaign.
2. Select the field you want to add the dynamic content to, such as **Title**, **Body**, or **Additional Data Values (not Keys)**.
3. Click **Dynamic+** and select a value.
4. Continue editing the campaign as necessary.
5. Save your changes.