---
schema_version: "1"
id: 5da37ef85fcca0b318d24b8a143b50f06c3b1d3fd097b16a1500c8ad44187c9e
title: View the Live Event Stream
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_live_event_stream_view.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_live_event_stream_view.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4fb50ac7e8f81cc7301c97f577cdaa43fd75c699be5bc59d08c156d57ddff60f
description: Personalization captures user activity as events. The live event stream includes events for all of your website visitors.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# View the Live Event Stream

Personalization captures user activity as events. The live event stream includes events for all of your website visitors.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d47796e38">Permissions
              Needed</th>
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            <td data-label="Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d47796e38 ">To view the event stream:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d47796e38 ">All roles</td>

          </tr>
          <tr class="">
            <td data-label="Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d47796e38 ">To export event data:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d47796e38 ">Roles with “Audiences &gt; Raw Event Data” permissions</td>

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1. From the main navigation, select **Reports** | **Event Stream**.
2. To search for a specific visitor’s events, enter the UserID in the **keyword** field.
3. To narrow events by event type, select the **Event Type** from the dropdown.
4. To see more information about the event, select an event to open the **Event Detail** pane. The pane includes this standardized data along with any custom attributes captured during the event:
    
     
    | Attribute | Description |
    | --- | --- |
    | **Timestamp** | The day and time when the event happened |
    | **User ID** | The visitor’s known or anonymous Personalization ID |
    | **Action** | The event that happened, such as Viewed Item |
    | **URL** | The page URL involved in the event |
    | **Client IP** | The visitor’s IP address |
    | **User Agent** | The technology that captured the event, such as a web browser |
    | **Beacon Version** | The version of the Personalization JavaScript Beacon (Marketing Cloud Personalization module of the Salesforce Interactions SDK) installed on the website |
    | **contentZones** | The content zones present in the web event. A content zone is defined as an area on your site that a developer configured in the sitemap to make it eligible for personalization. |
    | **pageType** | The defined page type captured in the site map for the page involved in the event |
    | **Channel** | The channel where the event occurred, such as mobile, email, or web |
    | **ItemAction** | If the event is an interaction, ItemAction shows the interaction defined for the event. |
    | **Item** | If the event is an interaction, Item shows the items involved in the event. |
    | **Campaign Stats** | If the event involves a Personalization campaign, Campaign Stats shows the campaign statistic tracked by Personalization. |
5. The event stream refreshes every 15 seconds.
6. Some stream events are identified by an icon, including impressions, clicks, dismissals, and errors.