---
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title: Introduction to Marketing Cloud Personalization
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_intro.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_intro.htm&release=264.0.0&type=5
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content_type: documentation
content_hash: da715970db4dc6922f0db5eb9d58eeeea5683b8f92cbd99fd7cb488e494c8c83
description: Get introduced to Salesforce Marketing Cloud Personalization.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Introduction to Marketing Cloud Personalization

Get introduced to Salesforce Marketing Cloud Personalization.

## What is Marketing Cloud Personalization?

Marketing Cloud Personalization provides real-time, scalable, cross-channel personalization and AI to complement Marketing Cloud Engagement’s robust customer data, audience segmentation, and engagement platform. Using tailored interactions with customers and prospects, increase loyalty, engagement, and conversions. Also, deliver more relevant experiences during interactions across the customer journey. For more information, see [Personalization Defined: What is Personalization?](https://www.salesforce.com/marketing/personalization/guide/)

## Unified Profiles

Personalization helps you understand each visitor by building a centralized individual profile from different data sources. Personalization provides a visual representation of all the data about a single visitor, including preferences and affinities. Use this information to decide on how and when to best interact with them on the channels they use. You can roll this profile up to the account level to view the relationships among visitor behaviors associated with the same account.

## Framework for Real-time Interaction Management

To help you manage and act on customer data, use Personalization to:

 
| Goal | Description |
| --- | --- |
| Integrate | Gather data about your customers and place it in Personalization. |
| Understand | Know your customers better after Personalization builds each customer’s Unified Customer Profile (UCP) from many sources. |
| Decide | Determine the best way to engage with customers cross-channel. |
| Engage | Interact with each customer on the channel they prefer and with the frequency they want. |
| Analyze | Examine your customer’s journey data and find the most effective communication channels, promotions, and connections. |

## Browser Support

Personalization browser support generally aligns with Marketing Cloud Engagement [browser support](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_graded_browser_support.htm&language=en_US). Exceptions include:

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:16.666666666666664%">
          <col style="width:83.33333333333334%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d72028e103">Exception</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d72028e106">Description</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Exception" class="slds-cell-wrap" style="vertical-align:top;" headers="d72028e103 ">Visual Editor</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d72028e106 ">Personalization tests the Visual Editor with Google Chrome. If you use the
              Visual Editor in other browsers, full functionality can’t be guaranteed.</td>

          </tr>
          <tr class="">
            <td data-label="Exception" class="slds-cell-wrap" style="vertical-align:top;" headers="d72028e103 ">Web Integration</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d72028e106 ">
              <p>For proper web tracking, the Marketing Cloud Personalization module of the
                Salesforce Interactions SDK requires native Promise support in the end user’s
                browser. Most browsers support this functionality. However, Internet Explorer, which
                was retired in 2022, doesn’t provide native Promise support. Therefore, for web
                integration, Internet Explorer isn’t a supported end-user browser. </p>
              <p style="margin-bottom:0;">For web users
                who use ad blockers, an ad blocker set to highly restrictive settings can block
                personalized experiences. For more information, see <a href="https://developer.salesforce.com/docs/marketing/personalization/guide/web-integration.html" target="_blank">Marketing Cloud Personalization Web
                  Integration</a>.</p>
            </td>

          </tr>
        </tbody>
      </table>

#### See Also

- [_External Link:_ Discover Marketing Cloud Personalization (Trailhead)](https://trailhead.salesforce.com/en/content/learn/trails/discover-interaction-studio)
- [_External Link:_ Marketing Cloud Personalization Developer Docs](https://developer.salesforce.com/docs/marketing/personalization/overview)
- [_External Link:_ Personalization Defined: What is Personalization?](https://www.salesforce.com/resources/articles/personalization-definition/)