--- schema_version: "1" id: 0f35ba578fd5fb26ca936665931638f7537cf2b992f996e4d12f95de6f1feea8 title: G - L collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_glossary_defs_g_l.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_glossary_defs_g_l.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: fefcb01d337cc334a85bbab295585d09c4f1ff55fcf3667d34eceb9d6053587a description: Marketing Cloud Personalization common terms from G to L. products: - Marketing - Salesforce Personalization release: "264" --- # G - L Marketing Cloud Personalization common terms from G to L. ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png) Note This glossary contains many, but not all, common terms associated with Marketing Cloud Personalization. If you don't see a term defined here, search for it using the search box in the left panel. - **[global goal](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_glossary_defs_g_l.htm&release=264.0.0&type=5)** - **[identity](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_glossary_defs_g_l.htm&release=264.0.0&type=5)** - **[implicit data](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_glossary_defs_g_l.htm&release=264.0.0&type=5)** - **[implied data](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_glossary_defs_g_l.htm&release=264.0.0&type=5)** - **[impression](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_glossary_defs_g_l.htm&release=264.0.0&type=5)** - **[in-branch](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_glossary_defs_g_l.htm&release=264.0.0&type=5)** - **[in-store](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_glossary_defs_g_l.htm&release=264.0.0&type=5)** - **[influenced reporting](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_glossary_defs_g_l.htm&release=264.0.0&type=5)** - **[ingredient](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_glossary_defs_g_l.htm&release=264.0.0&type=5)** - **[instance](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_glossary_defs_g_l.htm&release=264.0.0&type=5)** - **[interaction](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_glossary_defs_g_l.htm&release=264.0.0&type=5)** - **[item](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_glossary_defs_g_l.htm&release=264.0.0&type=5)** - **[item block](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_glossary_defs_g_l.htm&release=264.0.0&type=5)** - **[JavaScript beacon](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_glossary_defs_g_l.htm&release=264.0.0&type=5)** - **[lookback](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_glossary_defs_g_l.htm&release=264.0.0&type=5)** ## global goal The primary actions you want visitors or users to complete on your website, SaaS app, or mobile app. Examples include: - completed a purchase - added to cart - downloaded or viewed content - completed a form Global goals aren’t limited to online actions. You can also include offline goal metrics because global goals are created from segments, which also consider any offline data you’ve sent to Marketing Cloud Personalization. After a Global goal has been created, you can view how any campaign is performing against that goal. Applying global goals to a campaign gives you a broader view of the effects of a campaign beyond the immediate metrics. ## identity The aggregation of all of the known information about a customer or an account. Identity information is gathered through on-line and off-line implicit and explicit data, and stored within a Unified Customer Profile in Marketing Cloud Personalization. The same person or account can be identified in a variety of ways by a variety of different systems. Marketing Cloud Personalization holds multiple identities in the same profile, matching each against a hierarchy of identities, then merging these different profiles together using customizable prioritization logic. ## implicit data Information that Marketing Cloud Personalization collects while a visitor moves around a site. Examples include: - pages viewed - time spent on a page ## implied data A synonym for contextual data. ## impression The number of times a campaign was seen. The total can exceed the number of unique visitors because a visitor can see a campaign more than one time. ## in-branch See in-store. ## in-store Refers to kiosks, POS systems, clienteling, and mobile apps that help unify an in-store experience with a digital experience. Marketing Cloud Personalization can pass data (including messages, offers, and recommendations) to these systems to help personalize a customer's in-store or in-branch experience. Sometimes referred to as in-branch. ## influenced reporting Available on the Reports Dashboard, which shows the influence of web recommendations and email campaigns on revenue, orders, visits, AOV, and conversions. ## ingredient A core algorithm that drives a recommendation recipe. Analogous to an engine that determines which items are returned for the recipe. To return the most effective recommendations for visitors, you can use one or multiple ingredients in a recipe. ## instance The Marketing Cloud Personalization server identifier. To find the instance, navigate to Gears from the main navigation. The beginning of the Gears URL shows the instance. For example, if the Gears URL is `https://demo.us-1.everage.com/`, then the instance is `us-1`. ## interaction A call to or from the Marketing Cloud Personalization to trigger activity, send data, or retrieve data. Interactions must be used between the beginning and ending dates of your subscription. ## item Provides an overview of content views and product purchases for top performing products, blogs, or articles, as well as product brands, styles, and categories. ## item block An element type used to deploy product or content recommendations to any web page. Rather than designing your own dynamic content and styling the message yourself, you can insert an Item Block element to easily add a pre-formatted layout to your message. It’s a container for content - similar to how a picture frame is a container for a photograph or piece of art. ## JavaScript beacon A code snippet from Marketing Cloud Personalization that you add to a site. The beacon places a first-party cookie on each visitor’s browser and sends data for that visitor back to Interaction Studio. The data sent back includes pages visited, links clicked, time on the site, number of visits, geolocation, referral source, as well as other custom data you want collected. ## lookback The number of days a recipe looks back at a visitor’s history. When deciding how far you’d like to look back, think about what best supports your product, content catalog, and business goals. To look at today only, enter a value of 0. Specify up to a maximum number of _n_ days (the maximum allowed in the Einstein Recipe tool).