---
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title: Marketing Cloud Personalization Glossary
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version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_glossary.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_glossary.htm&release=264.0.0&type=5
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content_hash: 9e2c8e7cc14bc76c1f8981f30c406532c4b37531967d7cc59c1a58827784082d
description: To better understand Marketing Cloud Personalization, get familiar with these common terms.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Marketing Cloud Personalization Glossary

To better understand Marketing Cloud Personalization, get familiar with these common terms.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png)

Note This glossary contains many, but not all, common terms associated with Marketing Cloud Personalization. If you don't see a term defined here, search for it using the search box in the left panel.

- **[A - F](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_glossary_defs_a_f.htm&release=264.0.0&type=5)**  
    Marketing Cloud Personalization common terms from A to F.
- **[G - L](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_glossary_defs_g_l.htm&release=264.0.0&type=5)**  
    Marketing Cloud Personalization common terms from G to L.
- **[M - R](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_glossary_defs_m_r.htm&release=264.0.0&type=5)**  
    Marketing Cloud Personalization common terms from M to R.
- **[S - Z](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_glossary_defs_s_z.htm&release=264.0.0&type=5)**  
    Marketing Cloud Personalization common terms from S to Z.