---
schema_version: "1"
id: b295e1064b1fc31222de45110a28bbd15ba027f24e4e995cd4a04c57c82f3792
title: Engagement Score
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_engagement_score.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_engagement_score.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7a295c80ddb3aa11a61b8ae858d6d504b592b5bf4a868936037a98e96edf4693
description: The engagement score is an index that tracks how engaged your application users and site visitors are. The score is based on different factors—visit information, actions, key performance indicators (KPIs), and segments—during the defined business cycle.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Engagement Score

The engagement score is an index that tracks how engaged your application users and site visitors are. The score is based on different factors—visit information, actions, key performance indicators (KPIs), and segments—during the defined business cycle.

- **[Set Up an Engagement Score](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_engagement_score_setup.htm&release=264.0.0&type=5)**  
    The engagement score is an index that tracks how engaged your site visitors and application users are. The score is based on several different factors during a defined business cycle—visit information, actions, key performance indicators (KPIs), and segment membership.
- **[Engagement Score Usage](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_engagement_score_usage.htm&release=264.0.0&type=5)**  
    After your engagement score is set up and synced, you can view user and account engagement scores in Personalization.