---
schema_version: "1"
id: 1d0cba7ece07f7c08d6c0d032eee58d3e57b92852458ff234c93dac692f936cd
title: Open Time Email Campaigns
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_email_campaign.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_email_campaign.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2f670f061ab7a956a233491b0569a31dbe7ce6d0a78afb7d1fb8980f4b850bfb
description: Use open time email campaigns to deliver personalized content and product recommendations each time a recipient opens an email. Using existing email campaigns that you send using your mail marketing service, Open Time Email campaigns deliver real-time personalized content to each member of your subscriber list.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Open Time Email Campaigns

Use open time email campaigns to deliver personalized content and product recommendations each time a recipient opens an email. Using existing email campaigns that you send using your mail marketing service, Open Time Email campaigns deliver real-time personalized content to each member of your subscriber list.

- **[About Open Time Email Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_email_campaign_about.htm&release=264.0.0&type=5)**  
    Email campaigns use an individual’s unique intent and preferences to deliver true 1:1 personalized content, regardless of the email marketing or marketing automation system. With Marketing Cloud Personalization open time email campaigns, you can deliver up-to-the-second personalized content and recommendations. Email messages can address a customer’s latest actions on your site, include expiration date reminders, show low product inventory levels, and more.
- **[Build Open Time Item Templates](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_email_campaign_template.htm&release=264.0.0&type=5)**  
    Design and build templates for open time email campaigns.
- **[Manage Open Time Email Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_email_campaign_manage.htm&release=264.0.0&type=5)**  
    Create and configure an open time email campaign.
- **[Change the Expiration Time for Recommendations](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_email_campaign_recommendation_expiration.htm&release=264.0.0&type=5)**  
    Recalculate recommendations that Personalization shows to users after a set time has elapsed.
- **[View Stored Item Images](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_email_campaign_item_image.htm&release=264.0.0&type=5)**  
    View images to validate them for each item on the network. Personalization generates all images in your catalog when you publish an open time item template, and refreshes individual images when you update the template’s metadata. However, if an item’s image changes, but the image URL remains the same, Personalization doesn’t automatically update the image it stores.
- **[FAQs for Open Time Email Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_email_campaign_faq.htm&release=264.0.0&type=5)**  
    Refer to the following frequently asked questions about open time email campaigns.

#### See Also

- [Open-Time Email Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_email.htm&release=264.0.0&type=5 "Drive impact via email. Check out these example personalization use cases that other customers have used in open-time email campaigns.")