---
schema_version: "1"
id: 5cfc2d5bc3ea7f290acf7d5a2ee00ed2df21f2b6e335f0770f1fd146b0640cc4
title: Marketing Cloud Personalization Editions
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_editions.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_editions.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ea2fcaf7aa44ff7a08934d4f33e122954b00c26804d159ed2061ee51957af4d9
description: "Marketing Cloud Personalization comes in two editions: Growth and Premium."
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Marketing Cloud Personalization Editions

Marketing Cloud Personalization comes in two editions: Growth and Premium.

## Summary of Growth and Premium Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d14375e41">Growth Edition</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d14375e44">Premium Edition</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Growth Edition" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e41 ">Marketing Cloud Personalization’s Growth Edition enables real-time website and
              email personalization for business-to-consumer (B2C) and business-to-business (B2B)
              companies. It’s an ideal package for companies looking to harness the power and
              flexibility of a single, comprehensive personalization solution. The Growth Edition
              can provide real-time analytics, segmentation, targeting, product and content
              recommendations, A/B testing, and attribution reporting.</td>

            <td data-label="Premium Edition" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e44 ">Marketing Cloud Personalization’s Premium Edition enables Omni-Channel,
              real-time personalization for both B2C and B2B companies. The Premium Edition is
              ideal for companies looking for advanced functionality. You can also personalize and
              coordinate interactions across all channels, including website, email, mobile app,
              call center, on-premises, and more. You get all the features of Growth Edition, plus
              multichannel support and AI-driven functionality.</td>

          </tr>
          <tr class="">
            <td data-label="Growth Edition" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e41 ">
              <p>Annual pricing includes:</p>
              <ul>
                <li>100,000 Monthly Unique Visitors </li>

                <li>100,000 Named Individual Profiles </li>

                <li>Key Features: <ul>
                    <li>Website and Email Personalization</li>
                    <li>Segmentation &amp; Rule-Based Decision Making</li>
                    <li>A/B/N Testing &amp; Reporting</li>
                    <li>Product &amp; Content Recommendations</li>
                  </ul>
                </li>

              </ul>
            </td>

            <td data-label="Premium Edition" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e44 ">
              <p>Annual pricing includes:</p>
              <ul>
                <li>500,000 Monthly Unique Visitors</li>

                <li>500,000 Named Individual Profiles </li>

                <li>All Features of Growth Edition PLUS: <ul>
                    <li>AI-driven offers with Einstein Decisions</li>
                    <li>Mobile App Personalization and Push Notifications</li>
                    <li>CRM Integration</li>
                    <li>Server-Side API Responses</li>
                  </ul>
                </li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png)

Note For Growth and Premium:

- You can purchase more Monthly Unique Visitors in blocks of 100,000.
- You can purchase more Named Individual Profiles in blocks of 100,000.

## Definitions

_Monthly Unique Visitors_ represents the monthly total number of unique visitors, which consists of:

- Web or App SDK visitors
- Transaction ETL
- User ETL
- Profile Object ETL
- External Email Campaign Event ETL
- Event API (any that are stitched by identity across two or more of these sources would count as 1 monthly unique visitor)

In general, monthly unique visitors is the total number of unique known and unknown visitors who visited a website or any other available channel during the reporting month. Your Marketing Cloud Personalization edition includes a maximum number of monthly unique visitors. Your limit is calculated as the average monthly unique visitor count for the past 12 months of your contract period. Here’s an example of an annual monthly unique visitor calculation:

- Suppose a website or mobile app has two million monthly unique visitors in January, four million in February, and three million in the remaining 10 months of the year.
- The monthly unique visitor count for the website from January to December is three million and is an average for the previous 12 months: (2M + 4M + (10 x 3M)) / 12 = 3 million monthly unique visitors

_Named Individual Profile_ is a known, identified profile created through login events, identification events, or data ingestion. Named profiles are a cumulative metric equivalent to the total number of unique known users captured by Marketing Cloud Personalization across all your channels since the beginning of your contract. Examples of when a Named Individual Profile is created include:

- A previously anonymous user logs in for the first time, converting the anonymous profile to a known profile.
- You upload a database of existing profiles and identifiers.

## Compare Features Between Editions in Marketing Cloud Personalization

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:66.44844517184943%">
          <col style="width:16.366612111292962%">
          <col style="width:17.184942716857613%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d14375e183">Feature</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" id="d14375e186">Growth</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" id="d14375e189">Premium</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e183 ">A/B/N testing with campaign attribution and analytics</td>

            <td data-label="Growth" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e186 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

            <td data-label="Premium" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e189 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e183 ">AI-driven next best action, promotions, offers, decisions</td>

            <td data-label="Growth" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e186 ">&nbsp;</td>

            <td data-label="Premium" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e189 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e183 ">
              <p>Batch Import of Data: </p>
              <ul>
                <li>Load customer information, collected and stored in other systems or solutions,
                  into Marketing Cloud Personalization.</li>
                <li>Load product data, catalog data, and business information.</li>
              </ul>
            </td>

            <td data-label="Growth" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e186 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

            <td data-label="Premium" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e189 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e183 ">
              <p>Batch Export of Data:</p>
              <ul>
                <li>Batch export Marketing Cloud Personalization segment membership to an SFTP
                  site.</li>
              </ul>
            </td>

            <td data-label="Growth" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e186 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

            <td data-label="Premium" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e189 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e183 ">Campaign management system</td>

            <td data-label="Growth" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e186 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

            <td data-label="Premium" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e189 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e183 ">Goal tracking</td>

            <td data-label="Growth" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e186 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

            <td data-label="Premium" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e189 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e183 ">Identity management</td>

            <td data-label="Growth" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e186 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

            <td data-label="Premium" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e189 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e183 ">In-depth behavioral tracking and affinity for an understanding of true
              engagement and intent</td>

            <td data-label="Growth" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e186 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

            <td data-label="Premium" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e189 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e183 ">Marketing Cloud Personalization Data Warehouse: Marketing Cloud Personalization
              data streamed to a data warehouse and formatted for use by business intelligence
              (BI) tools. Salesforce maintains the data warehouse for you.</td>

            <td data-label="Growth" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" headers="d14375e186 d14375e189 ">Available only to customers who have already purchased
              the Marketing Cloud Personalization - Data Warehouse add-on product.</td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e183 ">
              <p style="margin-bottom:0;">Mobile SDK: Collect attributes, behaviors, and actions of iOS and Android mobile
                app users and deliver personalized experiences in real time. Create and deploy
                one-off push notifications triggered by a visitor’s actions or behavior.</p>
            </td>

            <td data-label="Growth" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e186 ">&nbsp;</td>

            <td data-label="Premium" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e189 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e183 ">Outbound triggers to Journey Builder</td>

            <td data-label="Growth" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e186 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

            <td data-label="Premium" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e189 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e183 ">Product and content recommendations</td>

            <td data-label="Growth" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e186 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

            <td data-label="Premium" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e189 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e183 ">Product catalog import</td>

            <td data-label="Growth" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e186 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

            <td data-label="Premium" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e189 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e183 ">Marketing Cloud Personalization module of the Salesforce Interactions SDK:
              Collect attributes, behaviors, and actions of web users and deliver personalized
              experiences in real time. Real-time response in Web.</td>

            <td data-label="Growth" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e186 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

            <td data-label="Premium" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e189 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e183 ">Real-time segmentation</td>

            <td data-label="Growth" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e186 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

            <td data-label="Premium" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e189 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e183 ">Rule-based and dynamic targeting</td>

            <td data-label="Growth" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e186 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

            <td data-label="Premium" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e189 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e183 ">Server-side Channel API: Collect attributes, behaviors, and actions via API and
              deliver personalized experiences in real time</td>

            <td data-label="Growth" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e186 ">&nbsp;</td>

            <td data-label="Premium" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e189 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e183 ">Surveys</td>

            <td data-label="Growth" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e186 ">&nbsp;</td>

            <td data-label="Premium" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e189 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e183 ">Unified customer profiles for anonymous and named profiles</td>

            <td data-label="Growth" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e186 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

            <td data-label="Premium" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e189 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e183 ">Visual editor</td>

            <td data-label="Growth" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e186 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

            <td data-label="Premium" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14375e189 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_checkmark.png" alt="checkmark"></span>
            </td>

          </tr>
        </tbody>
      </table>

## Compare Capabilities in Marketing Cloud Personalization Editions

Batch Export of Data

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d14375e671">Growth Edition</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d14375e674">Premium Edition</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Growth Edition" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e671 ">
              <ul>
                <li>You can export three data rows each month for each named profile
                  licensed.</li>

              </ul>
            </td>

            <td data-label="Premium Edition" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e674 ">
              <ul>
                <li>You can export eight data rows each month for each named profile
                  licensed.</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

Batch Import of Data

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d14375e720">Growth Edition</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d14375e723">Premium Edition</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Growth Edition" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e720 ">
              <ul>
                <li>You can load data from any source system, including a one-time initial load
                  from each system.</li>

                <li>You can load four data rows each month for each named profile licensed.</li>

              </ul>
            </td>

            <td data-label="Premium Edition" class="slds-cell-wrap" style="vertical-align:top;" headers="d14375e723 ">
              <ul>
                <li>You can load data from any source system, including a one-time initial load
                  from each system.</li>

                <li>You can load 20 data rows each month for each named profile licensed.</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

Batch import of non-user data (such as Product SKUs) is limited to an initial load and, subsequently, ongoing changes and differences. The following ETL data feeds represent non-user data: Account ETL Data Feed, Catalog Object ETL Data Feed, Category ETL Data Feed, Catalog Localization ETL Data Feed, Product ETL Data Feed, Product Localization ETL Data Feed, and Promotion ETL Data Feed.

Cross-Channel Triggers: For every named profile, regardless of edition, you have four triggers per month.

Real-Time Campaign Responses: Real-time responses in the same channel are limited to 1000 campaign responses per month per monthly unique visitor purchased. For example:

- Call in web and respond in web.
- Call from mobile app and respond in mobile app.
- Call from the call center and respond in the call center.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png)

Note The limits aren’t per person. If you have 100,000 monthly unique visitors, you can have 100,000,000 personalizations per month spread in any pattern across all visitor interactions.

## Known Bots and Automated Traffic

Marketing Cloud Personalization detects known bots and automated traffic, such as traffic from a script, both server-side and by using the Marketing Cloud Personalization JavaScript beacon. All traffic from known bots is blocked, ensuring that all engagement data, unique visitor accounts, and named profile accounts aren't affected. When automated traffic is detected, it's initially throttled and flagged. If this traffic continues, Marketing Cloud Personalization rejects it to maintain traffic quality.

#### See Also

- [Limits for Marketing Cloud Personalization](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_limits.htm&release=264.0.0&type=5 "Learn about the limits and capabilities in Marketing Cloud Personalization.")