---
schema_version: "1"
id: 0cc3404e9addbe100d3632e1c49a009c9a1e4f79085ea25359876d56b6906414
title: Channels and Campaigns
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_channel_campaign.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_channel_campaign.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9868b582dba1bca95526458f86edca679158fa39f9b98ded8fe194b039d6125f
description: In Personalization, channels are the various digital touch points you use to interact and engage with your customers and leads. Campaigns are the heart of providing personalized experiences within each of those channels. Depending on your Marketing Cloud Personalization license, you have access to develop campaigns for channels such as web, email, mobile, and third-party integrations.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Channels and Campaigns

In Personalization, channels are the various digital touch points you use to interact and engage with your customers and leads. Campaigns are the heart of providing personalized experiences within each of those channels. Depending on your Marketing Cloud Personalization license, you have access to develop campaigns for channels such as web, email, mobile, and third-party integrations.

- **[Web Campaigns and Templates](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_template.htm&release=264.0.0&type=5)**  
    Campaigns are at the heart of personalizing your web channel to provide experiences that resonate with your users. Using a web campaign, you can personalize various aspects of your website for your users based on their behavior, affinities, preferences, location, or other qualifying criteria.
- **[Server-Side Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_server_side_campaign.htm&release=264.0.0&type=5)**  
    Server-side campaigns integrate testing and personalization at the server-to-server level. While Marketing Cloud Personalization handles the campaign logic, you need a developer to write the code to call the appropriate APIs and provide information about the website visitor.
- **[Triggered Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign.htm&release=264.0.0&type=5)**  
    A trigger is a specific event, such as a visitor behavior or environmental change that prompts a Marketing Cloud Personalization action, such as sending an email. You can create a triggered campaign to target different user segments, provide different experiences for different users, include A/B testing, or define a campaign schedule or frequency
- **[Open Time Email Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_email_campaign.htm&release=264.0.0&type=5)**  
    Use open time email campaigns to deliver personalized content and product recommendations each time a recipient opens an email. Using existing email campaigns that you send using your mail marketing service, Open Time Email campaigns deliver real-time personalized content to each member of your subscriber list.
- **[Mobile Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mobile_campaign.htm&release=264.0.0&type=5)**  
    With Personalization mobile campaigns, you can build and deploy personalized experiences for your Android and iOS mobile apps using native app code, including Java, Objective-C, and Swift. Before you can create a mobile campaign, you must complete the Personalization Mobile SDK implementation.