---
schema_version: "1"
id: 237e7b1fdceb2d222ea00c6b3109c968b24ced7f47fa6f97efaa9656ede5e3bd
title: Catalogs, User Profile Objects, and Promotions
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_catalog_profile.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_catalog_profile.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 761d1c3d2f6492f5b305fa62dc0f897e9e51794e2ecd66cca0c77fa663518947
description: Catalogs are collections of organized and related items that customers can purchase, view, or interact with.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Catalogs, User Profile Objects, and Promotions

Catalogs are collections of organized and related items that customers can purchase, view, or interact with.

- **[Catalogs](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_catalog.htm&release=264.0.0&type=5)**  
    Use catalogs for campaigns, promotions, recommendations, segmentation, reporting, and other key functions.
- **[User Profile Objects](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_profile_object.htm&release=264.0.0&type=5)**  
    Gain a deeper understanding of your users by creating user profile objects.
- **[Campaign Promotions](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_promotion.htm&release=264.0.0&type=5)**  
    Offer your customers special deals or advertise specific products with campaign promotions in Marketing Cloud Personalization. A promotion is an image that encourages customers to click through for more details. You can deploy promotion images on a web page or in an email, including call-to-action messages or incentives to engage customers and achieve specific business goals. You can also use promotions with Einstein Decisions for rule-based decisions and machine learning to target customers in multiple channels.