---
schema_version: "1"
id: f2c5bcfe3f69972787ade3b52b9de6cccd18277cf9612c4995faf786e2b4a9a6
title: Customizing the Affinities Graph
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_catalog_object_affinities_graph.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_catalog_object_affinities_graph.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ebf1deffcac874e42e4ab3a573e81a89ac72d7ddee88bc9b7720195009850c82
description: The Affinities graph displays affinities for objects that use a specific catalog object type as their Name value. You can define custom catalog objects to appear in the Affinities graph when viewing a unified customer profile.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Customizing the Affinities Graph

The Affinities graph displays affinities for objects that use a specific catalog object type as their Name value. You can define custom catalog objects to appear in the Affinities graph when viewing a unified customer profile.

The default object types are Category, Style, Brand, and ItemClass. The Category object type is static and can’t be changed. However, you can use the Style, Brand, or ItemClass object type to display affinities for a catalog object that has one of these values in its **Name** field, even if the catalog object doesn’t match the object type. For the objects using these values, the Affinities graph uses the value in the object’s **Label** field to populate the display name in the graph.

As an example, for an apparel-related ecommerce site, you can configure the Affinities graph to show affinities for COLOR (Style), BRAND (Brand), or PRODUCT CLASS (ItemClass).

![Table and Affinities graph showing quadrant values for retail apparel products](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_catalog_object_affinities_retail_apparel.png)

For a site selling books, you can replace the apparel-related labels to show affinities for different catalog objects, like GENRE (Style), AUTHOR (Brand), and AGE GROUP (ItemClass).

![Table and Affinities graph showing quadrant values for retail book products](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_catalog_object_affinities_retail_books.png)

When customizing the Affinities graph, keep these considerations in mind.

- When defining a custom catalog object, you can use either an existing custom catalog object or create a new custom catalog object.
- You can’t change a Name value after you save a catalog object. For this reason, if you choose to modify an existing custom catalog object you can modify only the **Label** value to change the Affinity display. If you choose to create a new custom catalog object, you must delete the existing catalog object that uses the Affinity graph **Name** value you plan to use for the new object.

#### See Also

- [Create a Custom Catalog Object](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_catalog_object_custom.htm&release=264.0.0&type=5 "Personalization collects behavioral data in the context of the catalog that you create and uses catalog objects to assess and analyze customer engagement and affinities. You can add more detail to your catalog by using custom objects. The more detailed you make your catalog, the more granular your insights are regarding customer engagement and affinity.")
- [Unified Customer Profile for Demand Generation](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_unified_customer_profile_for_demand_generation.htm&release=264.0.0&type=5 "The Unified Customer Profile provides an overview of the information that Personalization collects about a particular user. The information that is shown depends on the type of business you select (demand generation).")
- [Unified Customer Profile for Ecommerce](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_unified_customer_profile_for_ecommerce.htm&release=264.0.0&type=5 "The Unified Customer Profile provides an overview of the information that Personalization collects about a particular user. The information that is shown depends on the type of business you select (ecommerce).")