---
schema_version: "1"
id: ce24acd2a34cafb10cc1f8d374a43ab0c348b96cf6fcdc64c4069dede53196db
title: Get Statistics for a Campaign
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_campaign_statistics_view.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_campaign_statistics_view.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3d37c5beadcd2e86deb84ef6422028551755f3473009db12ae14e00f0ade7aad
description: Monitor and analyze the effectiveness of a campaign. You can apply different filters to view activity and attribution metrics during a particular time period. To collect statistics, the campaign must have recorded campaign impressions.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Get Statistics for a Campaign

Monitor and analyze the effectiveness of a campaign. You can apply different filters to view activity and attribution metrics during a particular time period. To collect statistics, the campaign must have recorded campaign impressions.

### Required Editions

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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d91608e38">Permissions Needed</th>
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            <td data-label="Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d91608e38 ">To view campaign statistics:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d91608e38 ">Campaign Viewer or higher role</td>

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1. From the main navigation, in the **Channels & Campaigns** section, select the campaign channel and then select **Campaign List**.
2. Find the campaign.
3. Click **Statistics.**
4. Apply filters to focus your results. The campaign statistics recalculate after each change.
    
     
    | Filtering Option | Description |
    | --- | --- |
    | Outlier Filtering | This option is available if you configured outliers for the Catalog and Profile objects. If you turn on Outlier Filtering, you exclude outliers in campaign statistics. For example, a visitor placing an order significantly higher in value than the average order can skew the statistics for your campaign. Outlier filtering can exclude this order, resulting in a more accurate view of campaign performance. |
    | Results Filter | Select a results filter to view campaign statistics only for visitors that meet the filter criteria. For example, the First Visit filter excludes visitors who didn’t complete the campaign as a first-time visitor. To see if campaign performance varies between devices, use the Device Type filter. You can also apply a segment that is configured as a filter. |
    | Attribution Type | The two attribution types are view and click. View shows conversions from visitors who received a campaign impression during the selected time frame. Click shows conversions from visitors who click any tracked, clickable element of the campaign. |
    | Attribution Window | The attribution window is the time period between visit impression and goal completion. The time period that you choose depends on how quickly you expect a visitor to convert after exposure to the campaign. For example, 30 minutes (the default) is the typical attribution window for a campaign designed to drive an immediate response, such as an email capture popup. |
    | Comparison Baseline | You can compare campaign metrics against a baseline. For example, you can compare one experience to another or to a control experience to see which has a higher revenue or conversion rate. |