---
schema_version: "1"
id: b01f5c76a5787f593a96f9dba0d2724097ed952c75451107cc29437c6bf3953b
title: Attribution Time Frame Explained in Campaign Statistics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_campaign_statistics_attribution_time_frame.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_campaign_statistics_attribution_time_frame.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 17f7750df6828b906b0e945d157df72724b45932df746b3f8acddc2579c8a738
description: Personalization attributes your visitors’ purchase goal completions based on their interaction, and their level of interaction, with Personalization campaigns.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Attribution Time Frame Explained in Campaign Statistics

Personalization attributes your visitors’ purchase goal completions based on their interaction, and their level of interaction, with Personalization campaigns.

Personalization attribution considers only things inside the time frame you select. Purchases, click-throughs, conversions, and impressions outside of the specified time frame aren’t considered. Both the Impressed Visit (IV) and the goal completion or purchase must happen within the time frame that you select.

## Example

Suppose three people visit a website over the course of 2 days. On Day 1, only Visitors 1 and 2 come to the site. Visitor 1 has an impressed visit and makes a purchase. Visitor 2 has an impressed visit (IV) but leaves without purchasing. On Day 2, Visitor 1 has an IV and a purchase. Visitor 2 has two purchases but doesn’t have an IV. Visitor 3 has one purchase but doesn’t have an IV. The table summarizes the scenario.

If you select Day 1 as the time frame, Campaign Statistics shows Visitor 1’s attributed purchase because there’s a campaign impression and a conversion in the selected time frame.

If you select Day 2 as the time frame, Campaign Statistics shows Visitor 1’s attributed purchase that occurred on Day 2. The other purchases didn’t happen after impressed visits during the selected time frame, so they aren’t attributed to the campaign.

If you include both days in the time frame, Campaign Statistics shows three attributed purchases: two for Visitor 1 and one for Visitor 2. It’s important to note that Visitor 2’s on Day 2 doesn’t count towards the conversion rate. Personalization only counts purchases that follow an impressed visit towards the conversion rate. Personalization didn’t record an impression for Visitor 3 during the selected time frame, so their purchase isn’t attributed to the campaign.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:25%">
          <col style="width:29.086538461538463%">
          <col style="width:45.91346153846153%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d58713e64">&nbsp;</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d58713e66">
              <p style="margin-bottom:0;">Day 1</p>
            </th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d58713e72">
              <p style="margin-bottom:0;">Day 2</p>
            </th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d58713e64 ">
              <p style="margin-bottom:0;">Visitor 1</p>
            </td>

            <td data-label="Day 1" class="slds-cell-wrap" style="vertical-align:top;" headers="d58713e66 ">
              <p style="margin-bottom:0;">IV - &gt; Purchase</p>
            </td>

            <td data-label="Day 2" class="slds-cell-wrap" style="vertical-align:top;" headers="d58713e72 ">
              <p style="margin-bottom:0;"> IV -&gt; Purchase</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d58713e64 ">
              <p style="margin-bottom:0;">Visitor 2</p>
            </td>

            <td data-label="Day 1" class="slds-cell-wrap" style="vertical-align:top;" headers="d58713e66 ">
              <p style="margin-bottom:0;">IV</p>
            </td>

            <td data-label="Day 2" class="slds-cell-wrap" style="vertical-align:top;" headers="d58713e72 ">
              <p style="margin-bottom:0;"> - &gt; Purchase -&gt; Purchase</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d58713e64 ">
              <p style="margin-bottom:0;">Visitor 3</p>
            </td>

            <td data-label="Day 1" class="slds-cell-wrap" style="vertical-align:top;" headers="d58713e66 ">&nbsp;</td>

            <td data-label="Day 2" class="slds-cell-wrap" style="vertical-align:top;" headers="d58713e72 ">
              <p style="margin-bottom:0;">Purchase</p>
            </td>

          </tr>
        </tbody>
      </table>