---
schema_version: "1"
id: 876919473b223929fb903fe00a9d362aa0048a5aa8caa6e8648bb6785fb52da9
title: Campaign Statistics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_campaign_statistics.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_campaign_statistics.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 66cfa3df3ebf5c978728f723172c5ccfa5124518a7f43757a1bed3518c6dc7a6
description: Use Campaign Statistics to measure the impact of your campaigns. The information available on the Campaign Statistics screen helps you analyze where you can make campaign changes to improve results.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Campaign Statistics

Use Campaign Statistics to measure the impact of your campaigns. The information available on the Campaign Statistics screen helps you analyze where you can make campaign changes to improve results.

- **[Campaign Statistics Activity Timeline](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_campaign_statistics_activity_timeline.htm&release=264.0.0&type=5)**  
    Use the activity timeline to view campaign changes, states, and statistics.
- **[Campaign Statistics Filters](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_campaign_statistics_filters.htm&release=264.0.0&type=5)**  
    Use campaign statistics filters to focus on how various subgroups behave in a campaign. You can view statistics based on selected results filters, tailor statistics output to account for outliers, view statistics by attribution and activity, or compare baselines.
- **[Results Filter Attribution Statistics](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_campaign_statistics_results_filter_att_stats.htm&release=264.0.0&type=5)**  
    How Personalization calculates attribution statistics can depend on whether individuals are included or excluded from the calculations based on their campaign activity.
- **[Campaign Statistics Calculations](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_campaign_statistics_calculations.htm&release=264.0.0&type=5)**  
    Campaign statistics are available for every Personalization campaign. The calculations and information available on the campaign statistics screen helps you determine the success of your campaign.
- **[Campaign Statistics Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_campaign_statistics_reports.htm&release=264.0.0&type=5)**  
    Reports are available on the Campaign Statistics screen. They give additional insight into campaign performance by specific metric.
- **[Get Statistics for a Campaign](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_campaign_statistics_view.htm&release=264.0.0&type=5)**  
    Monitor and analyze the effectiveness of a campaign. You can apply different filters to view activity and attribution metrics during a particular time period. To collect statistics, the campaign must have recorded campaign impressions.
- **[Attribution Time Frame Explained in Campaign Statistics](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_campaign_statistics_attribution_time_frame.htm&release=264.0.0&type=5)**  
    Personalization attributes your visitors’ purchase goal completions based on their interaction, and their level of interaction, with Personalization campaigns.
- **[Campaign Statistics Optimizations by KPI](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_campaign_statistics_optimize.htm&release=264.0.0&type=5)**  
    Every campaign and use case is distinct, with their own nuances. However, when thinking about how to improve and optimize your campaign performance, these general guidelines can help.
- **[Confidence Explained in Campaign Statistics](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_campaign_statistics_confidence.htm&release=264.0.0&type=5)**  
    Confidence on the Campaign Statistics screen refers to the term statistical confidence. It’s a measure of how sure you are of your results from an A/B test. It isn’t a measure of how effective a campaign was, but a measure of how certain you can be with the campaign’s displayed impact.

#### See Also

- [_Video_: Review Campaign Statistics](https://www.youtube.com/watch?v=xo-rVQwbM7E)
- [_Video_: Apply Goals in Campaign Statistics](https://www.youtube.com/watch?v=4ppXL5UaU3o)
- [_Video_: Apply Filters in Campaign Statistics](https://www.youtube.com/watch?v=ggHJG3aHOIQ)