---
schema_version: "1"
id: b6e67e9df550929be0f81d3d0f13178bdb532d3e4fc49440331942f551cfb75f
title: Marketing Cloud Personalization
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 78adbd5d694db1a10412e93039a72901b5c09744191824467dcc65d1efdd70b7
description: With Marketing Cloud Personalization (formerly Interaction Studio), you can visualize, track, and manage customer experiences with real-time interaction management. Use the customer experience to drive valuable engagement at the right moment and just the way your audience prefers. Personalization enhances the power of Marketing Cloud Engagement with expanded real-time personalization.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Marketing Cloud Personalization

With Marketing Cloud Personalization (formerly Interaction Studio), you can visualize, track, and manage customer experiences with real-time interaction management. Use the customer experience to drive valuable engagement at the right moment and just the way your audience prefers. Personalization enhances the power of Marketing Cloud Engagement with expanded real-time personalization.

![Personalization Graphic Header](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_land_help.png)

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              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_land_1_get_started.png" alt="Trail guide icon"></span>
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            <td class="slds-cell-wrap" style="vertical-align:top;">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_land_6_audience_segments.png" alt="person icon with connecting dots"></span>
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              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_land_2_configure_maintain.png" alt="tool icon with connecting dots"></span>
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              <strong class="uicontrol">Get Started</strong>
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              <strong class="uicontrol">Unify and Share Data</strong>
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              <strong class="uicontrol">Build Campaigns Across Channels</strong>
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              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_about.htm&amp;release=264.0.0&amp;type=5" title="Start here to begin using Marketing Cloud Personalization.">Learn About Marketing Cloud Personalization</a>
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            <td class="slds-cell-wrap" style="vertical-align:top;">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_identity.htm&amp;release=264.0.0&amp;type=5" title="The concept of individual identity plays an essential role in personalizing your customer experiences. Personalization aggregates all your customer data in one place for analysis and personalization purposes. The aggregated customer data helps you understand each of your customers on an individual level so you can engage with them more effectively across your various channels. Personalization uses specific identifiers to determine how to process web events, API events, and channel events to identify and aggregate users from various sources.">Unified Profiles and Identity Management</a>
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              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_template.htm&amp;release=264.0.0&amp;type=5" title="Campaigns are at the heart of personalizing your web channel to provide experiences that resonate with your users. Using a web campaign, you can personalize various aspects of your website for your users based on their behavior, affinities, preferences, location, or other qualifying criteria.">Web Campaigns and Templates</a>
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              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case.htm&amp;release=264.0.0&amp;type=5" title="Jump-start your Marketing Cloud Personalization implementation by learning from what others have done.">Use Case Library for Marketing Cloud Personalization</a>
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            <td class="slds-cell-wrap" style="vertical-align:top;">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_catalog_profile.htm&amp;release=264.0.0&amp;type=5" title="Catalogs are collections of organized and related items that customers can purchase, view, or interact with.">Catalogs, User Profile Objects, and Promotions</a>
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              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_server_side_campaign.htm&amp;release=264.0.0&amp;type=5" title="Server-side campaigns integrate testing and personalization at the server-to-server level. While Marketing Cloud Personalization handles the campaign logic, you need a developer to write the code to call the appropriate APIs and provide information about the website visitor.">Server-Side Campaigns</a>
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              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_setup.htm&amp;release=264.0.0&amp;type=5" title="Set up your Marketing Cloud Personalization org by configuring account and access settings.">Set Up Marketing Cloud Personalization</a>
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            <td class="slds-cell-wrap" style="vertical-align:top;">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment.htm&amp;release=264.0.0&amp;type=5" title="Audiences are the specific individuals, referred to as users, or accounts, such as companies and organizations, that qualify to be members of a segment. You can create segments to group audiences according to a set of criteria that you define.">Define Segments for Marketing Cloud Personalization</a>
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              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign.htm&amp;release=264.0.0&amp;type=5" title="A trigger is a specific event, such as a visitor behavior or environmental change that prompts a Marketing Cloud Personalization action, such as sending an email. You can create a triggered campaign to target different user segments, provide different experiences for different users, include A/B testing, or define a campaign schedule or frequency">Triggered Campaigns</a>
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          <tr class="">
            <td class="slds-cell-wrap" rowspan="2" style="vertical-align:top;"><a href="https://developer.salesforce.com/docs/marketing/personalization/overview" target="_blank"><em>External Link:</em> Developer
                Documentation</a>
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              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_sdk_integration.htm&amp;release=264.0.0&amp;type=5" title="Integrate Marketing Cloud Personalization with your organization's web site. During implementation, your development team works with Salesforce to create your organization’s site map and plan your web integration.">Marketing Cloud Web Site Personalization</a>
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              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_email_campaign.htm&amp;release=264.0.0&amp;type=5" title="Use open time email campaigns to deliver personalized content and product recommendations each time a recipient opens an email. Using existing email campaigns that you send using your mail marketing service, Open Time Email campaigns deliver real-time personalized content to each member of your subscriber list.">Open Time Email Campaigns</a>
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              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_integration.htm&amp;release=264.0.0&amp;type=5" title="Exchange data between Marketing Cloud Personalization and other systems, including other Salesforce products.">Integrate with Other Products</a>
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              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mobile_campaign.htm&amp;release=264.0.0&amp;type=5" title="With Personalization mobile campaigns, you can build and deploy personalized experiences for your Android and iOS mobile apps using native app code, including Java, Objective-C, and Swift. Before you can create a mobile campaign, you must complete the Personalization Mobile SDK implementation.">Mobile Campaigns</a>
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              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_land_5_unify_data.png" alt="Connector icon with connecting dots"></span>
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              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_land_7_enhance_analyze_data.png" alt="Magnifying glass icon with connecting dots"></span>
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              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_land_learn_more.png" alt="Book icon"></span>
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              <strong class="uicontrol">Personalize with Einstein</strong>
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              <strong class="uicontrol">Gain Insights</strong>
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              <strong class="uicontrol">Learn More</strong>
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              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_einstein_recipe.htm&amp;release=264.0.0&amp;type=5" title="Einstein Recipes are Personalization's machine learning algorithms. With Einstein Recipes, you can create configurable algorithmic strategies to present each customer with customized product and content recommendations throughout your various channels. You can use Einstein Recipes to support specific scenarios, such as cross-sells, content promotions, and trending products.">Einstein Recipes</a>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_analytics.htm&amp;release=264.0.0&amp;type=5" title="After personalizing your site, use Personalization reports to determine what’s working and where to make improvements.">Marketing Cloud Personalization Reports and Analytics</a>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <a href="https://trailhead.salesforce.com/content/learn/trails/discover-interaction-studio" target="_blank"><em>Trailhead:</em> Discover Marketing Cloud Personalization</a>
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              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_einstein_decision.htm&amp;release=264.0.0&amp;type=5" title="When a user views a promotion on your website, Marketing Cloud Personalization captures the user's context—including whether they’re a returning visitor, the device they’re using, and other information that provides insight into that user. Einstein Decisions, Personalization’s machine learning approach for next-best-offer decisioning, uses that context to predict the value of showing a specific offer to a particular user.">Einstein Decisions</a>
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            <td class="slds-cell-wrap" style="vertical-align:top;">
              <strong class="uicontrol">What’s New</strong>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <a href="https://www.youtube.com/playlist?list=PLFNbZmUNjID4CXU7jsSddDKk_azh7WGU8" target="_blank"><em>Video:</em>
                Personalization Video Playlist</a>
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            <td class="slds-cell-wrap" style="vertical-align:top;">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_ethics.htm&amp;release=264.0.0&amp;type=5" title="Build trust with consumers by implementing ethical practices in your personalization solutions.">Trusted Marketing Cloud Personalization and Data Ethics</a>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <a href="https://help.salesforce.com/s/articleView?id=release-notes.rn_marketing_engagement.htm&amp;language=en_US" target="_blank">Marketing Cloud Release Notes</a>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <a href="https://trailhead.salesforce.com/trailblazer-community/groups/0F93A000000HYj5SAG?tab=members" target="_blank">MC
                Trailblazer Community</a>
            </td>

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Rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem. Represented exclusively by Greenlight.

![graphic element of landscape](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_land_divider_banner.png)

#### See Also

- [_External Link:_ Marketing Cloud Personalization Developer Docs](https://developer.salesforce.com/docs/marketing/personalization/overview)
- [Interaction Studio (Classic) Documentation](https://help.salesforce.com/s/articleView?id=mktg.mc_interaction_studio_classic.htm&language=en_US)