---
schema_version: "1"
id: 5061ea11f472014e4cfb68482a60168e79a6ddba264af02122f787e4d82d1d75
title: Set Up Content Selection Rules
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_set_up_content_selection_rules.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_set_up_content_selection_rules.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7cfe1542394e6c1ef6d18dd3458c00bad3c7aaf69280c0d8ab84c50583cedb55
description: If you want Einstein Content Selection to observe rules about what content to select, set content selection rules. A content selection rule governs when some assets can and can’t be selected and included in a message.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Set Up Content Selection Rules

If you want Einstein Content Selection to observe rules about what content to select, set content selection rules. A content selection rule governs when some assets can and can’t be selected and included in a message.

To access this setting, first upload an asset catalog file.

Find Content Selection Rules in Einstein Content Selection Settings. Content Selection Rules include the option to map attributes from your asset catalog file to attributes in your customer profile data extension, set rules about when to exclude an asset, and set rules to keep an asset from showing too often.

To get started, click **Edit**.

1. **[Map Asset Attributes to Consumer Attributes](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_map_asset_attributes_consumer_attributes.htm&release=264.0.0&type=5)**  
    To help Einstein make targeted selections, map asset catalog attributes to consumer attributes. If an asset class contains assets in multiple languages, you can specify that only the assets that correspond to the subscriber’s language are available to select.
2. **[Set Fatigue Rules](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_set_fatigue_rules.htm&release=264.0.0&type=5)**  
    Because assets that get clicks and generate engagement guide asset selection, Einstein Content Selection can select the same asset for the same customer more than once. Configure fatigue rules to prevent a customer from seeing the same image more often than you want them to.
3. **[Set Exclusion Rules](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_set_exclusion_rules.htm&release=264.0.0&type=5)**  
    Exclusion rules are conditions that you set to tell Einstein Content Selection when not to select a particular type of asset for a subscriber.
4. **[Set a Variety Rule](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_set_variety_rules.htm&release=264.0.0&type=5)**  
    Prevent Einstein from selecting the same asset image for an asset attribute more than once for a subscriber in a single message. By setting a variety rule, you can tell Einstein to vary the assets displayed when you use an asset with the same attribute more than once in a message. You can set one variety rule per business unit.