---
schema_version: "1"
id: 823203d7eaa2b6a93f413932cccf0c23cb318189fb3c958d69750aaacbe3358b
title: Set Fatigue Rules
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_set_fatigue_rules.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_set_fatigue_rules.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9d0953040908b963d470fb47658f1a1b0da0758440a811798f539060d85aaf3d
description: Because assets that get clicks and generate engagement guide asset selection, Einstein Content Selection can select the same asset for the same customer more than once. Configure fatigue rules to prevent a customer from seeing the same image more often than you want them to.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Set Fatigue Rules

Because assets that get clicks and generate engagement guide asset selection, Einstein Content Selection can select the same asset for the same customer more than once. Configure fatigue rules to prevent a customer from seeing the same image more often than you want them to.

The default Days After Last Selection, Days After Last Click, and Selection Maximum values appear when you open Einstein Content Selection’s fatigue rules. You can change these values.

You can set fatigue rules for all asset classes. Or create a rule for only one asset class at a time.

1. To change the default settings for all asset classes per customer, click a dropdown list.
2. To set a rule for a single asset class, click **Add Rule**.
3. Select an asset class.
4. Choose a value for each dropdown next to the asset class you selected.
5. To create rules for another asset class, repeat these steps.
6. Save the rules and settings you created.