---
schema_version: "1"
id: 984111d434485903a3836ae3a78d901cc0e8cd484d45dbc4b54def92435104b6
title: Set Fallback Assets
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_set_fallback_assets.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_set_fallback_assets.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0c466072cbbfb03e044cc0ca6283c39cec87104a7b598d5c32ac33a84740fa89
description: Choose an image asset that Einstein Content Selection displays when a matching asset can’t be found. Pick an image for each asset class in your asset catalog file. Even if your fallback assets are unavailable, Einstein Content Selection selects an image if possible.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Set Fallback Assets

Choose an image asset that Einstein Content Selection displays when a matching asset can’t be found. Pick an image for each asset class in your asset catalog file. Even if your fallback assets are unavailable, Einstein Content Selection selects an image if possible.

Einstein Content Selection displays a fallback asset when an asset that matches your content selection rules can’t be found. For example, a fallback asset is selected when every asset in an asset class has expired.

- When a fallback asset can’t be selected, Einstein Content Selection attempts to select a content asset that fatigue rules would otherwise disallow.
- When no asset is available even after fatigue rules are bypassed, Einstein Content Selection selects your contingency image.

A card appears for each asset class that Einstein Content Selection finds in the asset catalog file. You can select any asset that is available for each asset class.

1. Click **Select Asset** in a blank card.
2. Select an asset.
3. Save the fallback asset selection.
4. Save the fallback assets you selected.