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title: Einstein Recommendations Reports FAQs
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locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_personalization_builder_reports_faqs.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_personalization_builder_reports_faqs.htm&release=264.0.0&type=5
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content_hash: b60cc2d0b3d8912c4dd31eeba03fdaa73825a85f92d3ee6b10a3bfd11bfaa1f5
description: Get the answers to frequently asked questions about Einstein Recommendations reports.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Einstein Recommendations Reports FAQs

Get the answers to frequently asked questions about Einstein Recommendations reports.

- **[Where Does Einstein Recommendations Reporting Come From?](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_reports_faq1.htm&release=264.0.0&type=5)**  
    Reporting shown in the Einstein Recommendations dashboard comes from the Collect Tracking Code on the account’s site. For example, revenue captured at the time of conversion is dependent upon what is passed through Collect Tracking Code rather than pricing in the catalog.
- **[What Is the Site Session Time Used in Einstein Recommendations Reporting? Can I Change This Setting?](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_reports_faq2.htm&release=264.0.0&type=5)**  
    You can configure the site session time inside the application under the gear icon in the Admin section. The default session time is 15 minutes. You can adjust it by 15-minute increments up to 3 hours.
- **[What Time Zone Is Used for Einstein Recommendations Reporting?](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_reports_faq3.htm&release=264.0.0&type=5)**  
    Einstein Recommendations reporting uses Coordinated Universal Time (UTC). For this reason, orders and metrics from a single date might not match when compared with data from other tracking systems.
- **[Are Recommendation Displays Calculated at the Item or Call Level?](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_reports_faq4.htm&release=264.0.0&type=5)**  
    Recommendation displays are calculated at the call level. A single display is tracked, despite the number of recommended items shown. When the recommendation call is made, the first image renders, or through a Collect Tracking Code or event triggers.
- **[Is the Revenue Shown for Web Recommendations by Page Influenced or a Direct Conversion?](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_reports_faq5.htm&release=264.0.0&type=5)**  
    Data for revenue broken down by page includes direct conversion. Influenced data can’t be attributed to a single web recommendations page. The summary tab displays influenced web revenue at the site level.
- **[How Do You Calculate the Site Lift Percentages on the Summary Tab in Einstein Recommendations?](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_reports_faq6.htm&release=264.0.0&type=5)**  
    Site lift is the percentage increase from the non-influenced number to the total number. Site lift for conversion rate and revenue per session are shown on the Summary tab. This visualization helps represent the lift that Einstein Recommendations provides to the overall site performance and is best analyzed trending over time.
- **[How Do You Calculate the Comparison Percentages Found on the Summary Tab?](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_reports_faq7.htm&release=264.0.0&type=5)**  
    Comparison is the percent increase from the non-influenced number to the influenced number. The summary tab displays comparison calculations for conversion rate and revenue per session.