---
schema_version: "1"
id: d5893863a86462d60456ac77714e842149d53ee82cab4ae6dd906c76f8b14203
title: Einstein Recommendations Reports
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_personalization_builder_reports.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_personalization_builder_reports.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d0fe6c9292f8ea4eeee38b3e42809ce7aa8c4374e0f4f8fc597bf80f64731fa2
description: Learn about reports available in Einstein Recommendations.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Einstein Recommendations Reports

Learn about reports available in Einstein Recommendations.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)

Note Execute Einstein Recommendations reporting at the page or campaign and scenario logic level. The custom querying and large data sets for user and SKU or attribute level reporting must be scoped separately and can require a one-time or term services engagement.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d53644e41">Site Metrics</th>
          <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d53644e44">Influenced Metrics</th>
          <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d53644e47">Recommendation Direct Metrics</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Site Metrics" class="slds-cell-wrap" style="vertical-align:top;" headers="d53644e41 ">&nbsp;</td>

          <td data-label="Influenced Metrics" class="slds-cell-wrap" style="vertical-align:top;" headers="d53644e44 ">Calculated from sessions during which a subscriber clicked an
            Einstein Recommendation.</td>

          <td data-label="Recommendation Direct Metrics" class="slds-cell-wrap" style="vertical-align:top;" headers="d53644e47 ">Calculated from items sold when a subscriber clicked an Einstein
            Recommendation and made a purchase within the same session.</td>

        </tr>
        <tr class="">
          <td data-label="Site Metrics" class="slds-cell-wrap" style="vertical-align:top;" headers="d53644e41 ">
            <ul>
              <li>Visits (Sessions)</li>

              <li>Orders</li>

              <li>Items Sold</li>

              <li>Revenue</li>

              <li>Conversion Rate</li>

              <li>AoV</li>

              <li>Revenue per Session</li>

              <li>Impressions</li>

              <li>Impressions per Visit</li>

            </ul>
          </td>

          <td data-label="Influenced Metrics" class="slds-cell-wrap" style="vertical-align:top;" headers="d53644e44 ">
            <ul>
              <li>Influenced Sessions</li>

              <li>Influenced Orders</li>

              <li>Influenced Revenue</li>

              <li>Influenced Conversion Rate</li>

              <li>Influenced AoV</li>

              <li>Influenced Revenue per Session</li>

              <li>Recommendation Displays</li>

              <li>Recommendation Clicks</li>

            </ul>
          </td>

          <td data-label="Recommendation Direct Metrics" class="slds-cell-wrap" style="vertical-align:top;" headers="d53644e47 ">
            <ul>
              <li>Direct Orders</li>

              <li>Direct Items Sold</li>

              <li>Direct Revenue</li>

              <li>Revenue per Thousand Impression</li>

            </ul>
          </td>

        </tr>
      </tbody>
    </table>

- **[Dashboard Tabs](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_reports_dashboard_tabs.htm&release=264.0.0&type=5)**  
    Learn about the dashboard tabs in Einstein Recommendations reports.
- **[Einstein Recommendations Report Fields](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_personalization_builder_report_fields.htm&release=264.0.0&type=5)**  
    See a list and description of all fields in the Einstein Recommendations reports.
- **[Einstein Recommendations Reports FAQs](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_personalization_builder_reports_faqs.htm&release=264.0.0&type=5)**  
    Get the answers to frequently asked questions about Einstein Recommendations reports.