---
schema_version: "1"
id: 3eb1a893183bffc02e85ef2b2f211bc598238190d0fdad109e1da2fb8d76c56d
title: Einstein Recommendations Report Fields
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_personalization_builder_report_fields.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_personalization_builder_report_fields.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3c591830b50d51c3b2409e946107180eda2e36507286d757a7f0300947f9c0fd
description: See a list and description of all fields in the Einstein Recommendations reports.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Einstein Recommendations Report Fields

See a list and description of all fields in the Einstein Recommendations reports.

## Einstein Email Recommendation Report Fields

![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_tip.png)

Tip We recommend testing in a non-production business unit because measures can’t be reset.

 
| Email Measure | Description |
| --- | --- |
| Influenced Attribution | The total revenue generated during sessions initiated by a subscriber clicking a recommendation or reference item in triggers. This value includes Direct Item Revenue. |
| Direct Attribution | Number of orders with 7 days of a user click that contain a recommended item or reference item trigger. |
| Displays | The number of times recommendations are displayed. Tracked by the number of times the recommendation call is made on a website or the first recommendation image renders in an email. |
| Clicks | The number of clicked recommendations or reference items in triggers. |
| Click Rate | The percentage of recommendations clicked. This value is comparable to the click-to-open rate for email. |
| Direct Items | The number of items sold within 7 days of a subscriber clicking a recommendation or reference item in triggers. |
| Buy Rate | The number of direct items sold over the total number of recommendations. |
| Site Lift | This percentage represents the impact of predictive recommendations on the site as a whole. It’s calculated by taking the percentage increase from the non-influenced conversion rate to the total conversion rate. |
| Influenced Revenue | Total revenue generated during sessions initiated when a subscriber clicks a recommendation or reference item in triggers. This figure includes Direct Item Revenue. |
| Direct Item Revenue | Total revenue from conversions within 7 days of a subscriber clicking a recommendation or reference item in triggers. |

## Einstein Web Recommendation Report Fields

 
| Web Measure | Description |
| --- | --- |
| Visits | The number of user sessions. |
| Items Sold | The number of items purchased through the website. |
| Direct Order Revenue | Total revenue for purchases that occur within 7 days of a clicked recommendation or reference item in triggers. |
| Average Order Value | Average value of orders placed. |
| Direct Item Revenue | Total revenue from conversions that occur within 7 days of a subscriber's clicking a recommendation or reference item in triggers. |
| Influenced Revenue Percentage | Percentage of revenue generated during sessions initiated by a subscriber clicking a recommendation. This value includes Direct Item Revenue. |
| Influenced Visits | Number of visits initiated by a subscriber clicking a recommendation that results in a purchase during the same session. This value includes Direct Item Revenue. |
| Direct Items | Revenue from customers who clicked a product recommendation and purchased it in the same session. |
| Impressions | Length of time a recommendation is displayed. |
| Average Order Value Lift | This percentage represents the impact of predictive recommendations on the orders placed on the site. It’s calculated by taking the percentage increase from the non-influenced orders to the overall order value. |
| Performance | A listing of performance broken out by month. |
| Visits with Orders | Number of visits resulting in a purchase. |
| Revenue | Total revenue from all purchases. |
| Impressions per Visit | The average number of times recommendations are displayed per visit. |
| Conversion Rate | The percentage of clicked recommendations that result in a purchase within 7 days. |
| Direct Orders | Number of orders with 7 days of a user click that contain a recommended item or reference item trigger. |
| Influenced Revenue | Total revenue generated during sessions initiated when a subscriber clicks a recommendation or reference item in triggers. This figure includes Direct Item Revenue. |
| Revenue per Session | Average revenue per session. |
| Conversion Rate Lift | This percentage represents the impact of predictive recommendations on the site as a whole. It’s calculated by taking the percentage increase from the non-influenced conversion rate to the total conversion rate |
| Influenced Orders | Total orders with revenue generated during sessions initiated by a subscriber's clicking a recommendation or reference item in triggers. This value includes Direct Item Revenue. |
| Revenue per Session Lift | This percentage represents the overall impact of predictive recommendations on revenue. It shows the percentage increase from the non-influenced revenue per session to the total revenue per session. |
| Direct Revenue Percentage | The percentage of revenue within 7 days of a user's clicking a recommendation or reference item in triggers. |

A web session ends when a visitor leaves the site or is inactive for a period determined by the account setup. The default is 60 minutes. The email attribution session is 7 days after the last click.