---
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title: Einstein Recommendations Prerequisites
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_personalization_builder_prerequisites.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_personalization_builder_prerequisites.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6b26b6d7566734aa5bb3877558381255ec869801e0c8bf8153fc4782c4687247
description: Learn about the prerequisites for implementing Einstein Recommendations.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Einstein Recommendations Prerequisites

Learn about the prerequisites for implementing Einstein Recommendations.

## Einstein Recommendations Requirements

- A catalog of assets used to sync with user behavioral data and determine which recommendations to show.
- Collect Tracking Code used to monitor key variables and events on your website at the user level.

For more information, watch [this video](https://www.youtube.com/watch?v=-LjI8qo50BI) about setting up Einstein Recommendations.

You can import one file for each catalog type. Your web administrator can help you to configure and install Collect Tracking Code and required data feeds.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)

Note We recommend observing website behavior for at least 30 days before launching any predictive content logic. This 30-day monitoring period allows the engine to dynamically build profiles and behavioral intent patterns of your user base.