---
schema_version: "1"
id: 2e67b52587c9da49e0efb62b12402d0ed28046506003169f0420ded637c1f13c
title: Implement Einstein Recommendations
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_implementation_guide.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_implementation_guide.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d92c35009cffc9d76a34f45fa12657a50f67b97c35bf37964e53dbbe6347375a
description: Einstein Recommendations is an application that provides product recommendations in your emails and on your sites. The information in this map guides you through the process of implementing Einstein Recommendations in your Marketing Cloud Engagement account.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Implement Einstein Recommendations

Einstein Recommendations is an application that provides product recommendations in your emails and on your sites. The information in this map guides you through the process of implementing Einstein Recommendations in your Marketing Cloud Engagement account.

![Einstein Recommendations implementation guide](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pb_einstein_recs_implementation_guide_banner.png)

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
      </colgroup>
      <tbody>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/resources-global/_corporate/images/learning_maps/lm_start.png" alt="TK"></span>
            </p>
            <p>
              <strong>Set Up Collect Tracking Code</strong>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_ctc_collect_code.htm&amp;language=en_US" target="_blank">Collect Tracking Code</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_ctc_partitioned_cookies.htm&amp;language=en_US" target="_blank">Learn About Partitioned
                Cookies</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_ctc_install_collect_code.htm&amp;language=en_US" target="_blank">Install Collect Tracking
                Code</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_ctc_configure_collect_code_for_predictive_content.htm&amp;language=en_US" target="_blank">Configure Collect Tracking Code
                for Personalization Builder</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_ctc_streaming_updates.htm&amp;language=en_US" target="_blank">Streaming Catalog Updates Through
                Collect Tracking Code</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_ctc_set_user_info.htm&amp;language=en_US" target="_blank">Set User Information and
                Attributes in Collect Tracking Code</a>
            </p>
            <p style="margin-bottom:0;">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_ctc_do_not_track.htm&amp;language=en_US" target="_blank">Do Not Track Script</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/resources-global/_corporate/images/learning_maps/lm_user_2.png" alt="TK"></span>
            </p>
            <p>
              <strong>Configure Collect Tracking Code</strong>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_ctc_set_user_info.htm&amp;language=en_US" target="_blank">Set User Information and
                Attributes in Collect Tracking Code</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_ctc_do_not_track.htm&amp;language=en_US" target="_blank">Do Not Track Script</a>
            </p>
            <p style="margin-bottom:0;">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_ctc_set_contact_attribute_affinity.htm&amp;language=en_US" target="_blank">Set Contact Attribute
                Affinity</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/resources-global/_corporate/images/learning_maps/lm_code_1.png" alt="TK"></span>
            </p>
            <p>
              <strong>Add Collect Tracking Code</strong>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_ctc_track_page_view.htm&amp;language=en_US" target="_blank">Track Page View</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_ctc_track_items_viewed.htm&amp;language=en_US" target="_blank">Track Items Viewed</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_ctc_track_category_view.htm&amp;language=en_US" target="_blank">Track Category Viewed</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_ctc_track_in_site_search.htm&amp;language=en_US" target="_blank">Track In-Site Search</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_ctc_track_cart.htm&amp;language=en_US" target="_blank">Track Items in Cart</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_ctc_track_conversion.htm&amp;language=en_US" target="_blank">Track Purchase Details</a>
            </p>
            <p style="margin-bottom:0;">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_ctc_validate_collect_code_implementation.htm&amp;language=en_US" target="_blank">Validate Collect Tracking Code
                Implementation</a>
            </p>
          </td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/resources-global/_corporate/images/learning_maps/lm_learn_2.png" alt="TK"></span>
            </p>
            <p>
              <strong>Learn About Catalogs</strong>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_catalog.htm&amp;language=en_US" target="_blank">Einstein
                Recommendations Catalog</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_catalog_field_definition.htm&amp;language=en_US" target="_blank">Einstein
                Recommendations Catalog Field
                Definitions</a>
            </p>
            <p style="margin-bottom:0;">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_reserved_attributes.htm&amp;language=en_US" target="_blank">Attributes Reserved
                for Einstein Recommendations</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/resources-global/_corporate/images/learning_maps/lm_build_1.png" alt="TK"></span>
            </p>
            <p>
              <strong>Configure Catalogs</strong>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_add_attributes.htm&amp;language=en_US" target="_blank">Add an Attribute to
                Einstein Recommendations</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_configure_custom_attributes.htm&amp;language=en_US" target="_blank">Configure Custom
                Attributes for Einstein Recommendations</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_catalog_field_mapping.htm&amp;language=en_US" target="_blank">Create a Catalog
                Field Mapping</a>
            </p>
            <p style="margin-bottom:0;">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_catalog_import.htm&amp;language=en_US" target="_blank">Import a
                Catalog</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/resources-global/_corporate/images/learning_maps/lm_einstein_2.png" alt="TK"></span>
            </p>
            <p>
              <strong>Work with Einstein Recommendations Rule
                Manager</strong>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_personalization_rule_manager.htm&amp;language=en_US" target="_blank">Einstein
                Recommendations Rule Manager</a>
            </p>
            <p style="margin-bottom:0;">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_common_rule_types.htm&amp;language=en_US" target="_blank">Common Einstein
                Recommendations Rule Types</a>
            </p>
          </td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/resources-global/_corporate/images/learning_maps/lm_extend_1.png" alt="TK"></span>
            </p>
            <p>
              <strong>Configure Einstein Email
                Recommendations</strong>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_einstein_email_recommendations.htm&amp;language=en_US" target="_blank">Einstein Email
                Recommendations</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_create_einstein_email_recommendation.htm&amp;language=en_US" target="_blank">Create Einstein
                Email Recommendations</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_create_einstein_email_recommendations_content.htm&amp;language=en_US" target="_blank">Create Einstein
                Email Recommendations Content</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_create_einstein_email_recommendations_logic.htm&amp;language=en_US" target="_blank">Create Einstein
                Email Recommendations Logic</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_configure_einstein_email_recommendations_layout.htm&amp;language=en_US" target="_blank">Configure the
                Einstein Email Recommendations Layout</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_configure_einstein_email_recommendation_scenario.htm&amp;language=en_US" target="_blank">Configure an
                Einstein Email Recommendations Scenario</a>
            </p>
            <p style="margin-bottom:0;">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_insert_einstein_email_recommendations.htm&amp;language=en_US" target="_blank">Insert Einstein
                Email Recommendations Code</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/resources-global/_corporate/images/learning_maps/lm_explore_end_2.png" alt="TK"></span>
            </p>
            <p>
              <strong>Configure Einstein Web
                Recommendations</strong>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_create_einstein_web_recommendation.htm&amp;language=en_US" target="_blank">Create an Einstein
                Web Recommendation</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_select_location_and_type_web_recommendation.htm&amp;language=en_US" target="_blank">Add a Web
                Recommendation to a Page</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_create_einstein_web_recommendations_content_area.htm&amp;language=en_US" target="_blank">Create the Einstein
                Web Recommendations Content Area</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_format_recommendations_display_format.htm&amp;language=en_US" target="_blank">Configure the Web
                Recommendations Display Format</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_configure_einstein_web_recommendations_scenario.htm&amp;language=en_US" target="_blank">Configure an
                Einstein Web Recommendations Scenario</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_preview_insert_einstein_web_recommendations.htm&amp;language=en_US" target="_blank">Preview and Insert
                Einstein Web Recommendations</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_get_code_procedures.htm&amp;language=en_US" target="_blank">Get Code
                Procedures</a>
            </p>
            <p style="margin-bottom:0;">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pb_get_code_details.htm&amp;language=en_US" target="_blank">Get Code Details in
                Einstein Recommendations</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">&nbsp;</td>

        </tr>
      </tbody>
    </table>