---
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id: d78b96a03ac4cafe67b8e07d1061e53c95577edae2caf21dd7bd1d555f57c1f3
title: Does Apple Safari Intelligent Tracking Prevention Impact Einstein Recommendations?
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_faq7.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_faq7.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 491f6ee22d626ed91201d8586ea2dfaf0721193fe872ac3b04b953e3290673e0
description: Yes. Apple's Intelligent Tracking Prevention is a WebKit feature that reduces cross-site tracking by limiting cookies and other website data. This feature works for Safari web browser users. Due to the limited nature in which the Einstein Recommendation platform uses cookies, Einstein Recommendations work as designed for Safari users. Some users have reported that they must disable Safari's cross-site tracking feature to see the recommendations. If the recommendations aren’t appearing on your main page, try enabling Safari’s Prevent cross-site tracking setting. The cross-tracking option is enabled by default.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Does Apple Safari Intelligent Tracking Prevention Impact Einstein Recommendations?

Yes. Apple's Intelligent Tracking Prevention is a WebKit feature that reduces cross-site tracking by limiting cookies and other website data. This feature works for Safari web browser users. Due to the limited nature in which the Einstein Recommendation platform uses cookies, Einstein Recommendations work as designed for Safari users. Some users have reported that they must disable Safari's cross-site tracking feature to see the recommendations. If the recommendations aren’t appearing on your main page, try enabling Safari’s **Prevent cross-site tracking** setting. The cross-tracking option is enabled by default.