---
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id: 33294ac4752b5e25207ee1a66208fb113d699da81eac286959fae72e8e15be8a
title: Can You Apply a Rule Based on an Individual Profile, for Instance, When a Customer’s Purchase History Contains a Product with a Category of Couch, Exclude Products with a Category of Sofa?
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_faq4.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_faq4.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: edafc8de88b3c18f0dde732a29b8f93b2f225ef1d773384405bf0671fccba618
description: Yes, you can configure a rule to apply based on customer attributes.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Can You Apply a Rule Based on an Individual Profile, for Instance, When a Customer’s Purchase History Contains a Product with a Category of Couch, Exclude Products with a Category of Sofa?

Yes, you can configure a rule to apply based on customer attributes.