---
schema_version: "1"
id: 17d2c4a79973ab02b9b23ae625d19bd1a32b12828012567881f8ccf51ff93f8f
title: Get Started with Weather to Target Assets
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_einstein_setup_weather.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_einstein_setup_weather.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e56439cd84ed10f6bf9a51cebaf4dde17824e01c66ca4bf4a05784ce741ba35a
description: Before you can use local weather forecasts and conditions to target assets, complete these setup items.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Get Started with Weather to Target Assets

Before you can use local weather forecasts and conditions to target assets, complete these setup items.

1. Enable the **Weather** option in Setup > Einstein >Einstein Content Selection. See [Set Up Einstein Content Selection](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_set_up_einstein_content_selection.htm&release=264.0.0&type=5 "Enable the Einstein Content Selection message block so that you can add it to your messages in Content Builder.") for more information.
    
    An admin must activate weather in Setup. After it’s activated, you can choose the temperature unit to use to configure temperature-based targeting in the business unit.
2. [Sync customer profiles](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_sync_your_consumer_profile_data_extension.htm&release=264.0.0&type=5 "If your organization has consumer or customer profile data that you want Einstein Content Selection to use when making selections, sync the sendable data extension that contains your customer profile data. When the data extension gets updated, sync it again so Einstein has the latest profile data. Or set up automatic daily profile syncing so you don’t have to.") with location information.
3. Identify appropriate Asset Classes as Weather Enabled to show the appropriate asset options. See [Manage Asset Classes](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_manage_asset_classes.htm&release=264.0.0&type=5 "You can add, modify, archive, and restore asset classes.") for more information.
4. [Create weather-related asset attributes](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_add_an_asset_attribute.htm&release=264.0.0&type=5 "Help Einstein make the best, most context-rich selections by adding attributes to your assets. An attribute is metadata about an asset that helps Einstein categorize it, making selections smarter when paired with subscriber profile information.") in the asset class.
5. [Add weather attribute values](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_edit_an_asset_attribute.htm&release=264.0.0&type=5 "Update asset attributes so that Einstein’s selection incorporates current, relevant metadata. You can add, edit, or delete attribute values.") to assets.

Now, you can [target assets based on the weather forecast](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_einstein_use_weather.htm&release=264.0.0&type=5 "You can target assets based on the weather forecast and conditions for a subscriber’s location. For example, you can promote sunscreen when the Ultraviolet (UV) index is high or promote raincoats when there’s a 75% chance of rain in the next five days.") and conditions for a subscriber’s location. You can disable the weather feature permanently at any time. This action removes all weather-related metadata. If you don’t want to lose your weather-related metadata, you can pause the feature instead. See [Disable or Pause the Einstein Content Selection Weather Feature](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_einstein_disable_weather.htm&release=264.0.0&type=5 "Disabling the weather feature permanently removes all weather-related metadata. If you don’t want to lose your weather-related metadata, you can pause the feature.") for more information.