---
schema_version: "1"
id: 88c3bba1a4b8f03837ee2d85403b122891c646e9e8fd0e285f7fa59675fefb76
title: Manage Einstein Recommendations Customer Profile Data Privacy
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_delete_a_personalization_builder_customer_profile.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_delete_a_personalization_builder_customer_profile.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4f4d95ad626eef49313d9c40bf2694545d49a60999651b5cab53e4de464e33a6
description: To honor subscriber privacy and data protection preferences, manage consent, data deletion, and restriction of processing for a customer profile in Einstein Recommendations. To export Einstein Recommendations data, contact your account executive for assistance.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Manage Einstein Recommendations Customer Profile Data Privacy

To honor subscriber privacy and data protection preferences, manage consent, data deletion, and restriction of processing for a customer profile in Einstein Recommendations. To export Einstein Recommendations data, contact your account executive for assistance.

For details about the contact information stored in Einstein Recommendations, see [Customer Profiles](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_profiles.htm&release=264.0.0&type=5 "Review a customer profile from this dashboard. Expand the view for greater detail or make changes to the customer privacy setting.").

1. Under Einstein Recommendations, select either **Email Recommendations** or **Web Recommendations**.
2. On the Reporting tab, click **Contacts**.
3. Enter the customer’s email address, and click **Go**.
4. Scroll to the bottom of the customer profile and click the button that corresponds with the requested privacy setting.
    - **Delete Profile**: Permanently deletes the customer profile including all past behavioral data.
    - **Delete Suppression**: Set a period to delay data deletion for up to 30 days of the request.
    - **Do Not Track**: Retains past behavioral data, but future interactions are ignored.
    - **Do Not Profile**: Collects behavioral data but it’s not used for recommendations.
    - **Do Not Process**: Retains past behavioral data, and future interactions are collected but ignored.
5. Click **OK**.

To remove Do Not Track, Do Not Profile, or Do Not Process restrictions, click the corresponding button again. To remove or change a suppression period, see [Configure Suppression for Personalization Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_configure_suppression.htm&release=264.0.0&type=5 "The default suppression period before deleting a customer profile is 14 days. During the suppression period, the system holds existing data but doesn’t collect more. At the end of the suppression period, all profile data is deleted. You can change the default suppression period.").

![manage customer privacy settings](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/mc_pb_manage_profile.png)

Privacy settings configured in Einstein Recommendations are also applied to Web & Mobile Analytics but not Contact Builder. To view the status of the request, go to the [Personalization Builder Privacy Status Dashboard](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_privacy_status_dashboard.htm&release=264.0.0&type=5 "View the Personalization Builder privacy status dashboard to track the processing of customer privacy option requests.").