---
schema_version: "1"
id: 868f4d2eb00c82edb41ad064e47edc91360fcab42f67548bebaf96865f479c53
title: Create Einstein Email Recommendations Content
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_create_einstein_email_recommendations_content.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_create_einstein_email_recommendations_content.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 93070a80bf59c7b3d95562073b1156d3bf6bdf7bb59822cb4140069c8fa435e5
description: Determine what content to include in the recommendation.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Create Einstein Email Recommendations Content

Determine what content to include in the recommendation.

1. To create a custom display, click **Create New**. To choose a standard display, hover over the image and click **Select** or **Edit** and go to step 3.
2. For a custom display, enter a name and click **Create**.
3. Click **Create**.
4. Select an identifier to add to the display and click **Add**. Repeat this step for each identifier you want to add.
    
    The code for your selections appears.
5. To preview the content, click **Preview**.
6. To save your display without publishing, select **Stage Changes**. Alternatively, click **Save and Publish** to save the display and publish it.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)
    
    Note You must publish the content before you can use it in an email.