---
schema_version: "1"
id: 216538c6a5f1c4b941072ad62e45a0796ad218f14b649de47f2d066899f75d9d
title: How to Prioritize and Apply Einstein Recommendations Rules
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_configure_how_rules_are_applied.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_configure_how_rules_are_applied.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a6bcbebd2e75107a35cee1b5f727bd9b13a62b1ea3d855f66d766c986a87bc39
description: You can determine the priority of your Einstein Recommendations rules and where to apply them.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# How to Prioritize and Apply Einstein Recommendations Rules

You can determine the priority of your Einstein Recommendations rules and where to apply them.

Choose from these Rule Manager Actions.

  
| Operator | Impact on Recommendations | Example |
| --- | --- | --- |
| Emphasize | Increase the importance of a specific attribute value. | For web recommendations: When on the home page, emphasize items where ReleaseDate occurs within the last 30 days. |
| Exclude | Don’t allow items with a specific attribute value to be displayed. | For email recommendations: Exclude items where RegularPrice is less than $20.00. |
| Include | Only display items with an attribute value that matches the item being viewed. | For web recommendations: When on the detail page. include items when the category is the same as the reference item. |
| Inject | Manually force selected items to return within the recommendations. | For web recommendations: When on the cart page, If BrandName is Northern Trails, inject BannerID Northern-Trails-ShippingOffer. |
| Allow (only x) | Limit the number of items that are returned with a specific attribute value. | For web recommendations: When on the home page, allow only two Items if OnSale is TRUE. |
| Allow (only x of any | Limit the number of items with matching attribute values that are returned. | For web recommendations: When on any page and email recommendations of any campaign, allow only two items of the same BrandName. |