---
schema_version: "1"
id: 92ab42a5aba96261e215633cb97fd85958467407b08e5ae3094d8d039979bf59
title: Configure a Rule
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_configure_a_rule.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_configure_a_rule.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 389ce85232fd9172b327cef22abd50b5dd536482913a3106ba60e919652cba57
description: Configure a rule to refine Einstein Recommendations.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Configure a Rule

Configure a rule to refine Einstein Recommendations.

1. **[Set Where to Apply the Rule](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_set_where_to_apply_the_rule.htm&release=264.0.0&type=5)**  
    Determine where the rule is applied.
2. **[Set When to Apply the Rule](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_set_when_to_apply_the_rule.htm&release=264.0.0&type=5)**  
    Determine which subscriber behaviors to apply the rule to.
3. **[Set How the Rule Is Applied](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_set_how_rule_is_applied.htm&release=264.0.0&type=5)**  
    Determine how the rule is applied.
4. **[How to Prioritize and Apply Einstein Recommendations Rules](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_configure_how_rules_are_applied.htm&release=264.0.0&type=5)**  
    You can determine the priority of your Einstein Recommendations rules and where to apply them.
5. **[Configure Advanced Rule Settings](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_configure_advanced_rule_settings.htm&release=264.0.0&type=5)**  
    Add advanced settings for the rule.
6. **[Validate the Rule Configuration](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_validate_rule_configuration.htm&release=264.0.0&type=5)**  
    Confirm that the personalization for an Einstein Recommendation is configured correctly.