---
schema_version: "1"
id: 40c11b7c70672eb8cae5963071df551259938e1f1d9df84ba96a32d57cac9eea
title: Add an Asset Attribute
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_add_an_asset_attribute.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_add_an_asset_attribute.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 134a8f5d8a9456ff8f68e6f50c2742d085de9332b9e0caefeb9789e7d2916c29
description: Help Einstein make the best, most context-rich selections by adding attributes to your assets. An attribute is metadata about an asset that helps Einstein categorize it, making selections smarter when paired with subscriber profile information.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Add an Asset Attribute

Help Einstein make the best, most context-rich selections by adding attributes to your assets. An attribute is metadata about an asset that helps Einstein categorize it, making selections smarter when paired with subscriber profile information.

1. In Einstein Content Selection Settings, in the Configure Asset Attributes section, click **Edit**.
2. Click **New Attribute**.
3. Name the attribute, and provide attribute values.
    
    When you select **Allow multiple values from a specified list**, you can supply the values in the text field that appears.
4. If you’re using the weather feature, click **Weather Attribute** and choose an attribute type.
    
    If you don’t see the weather attributes, make sure that the weather feature is activated in Setup and that weather attributes are enabled in the asset class.
    
    - **Temperature**—Name the value, such as Hot or Chilly, and define its temperature range.
    - **Precipitation**—Choose the precipitation type, such as Rain or Snow, and define the probability of occurrence.
    - **Indices**—Choose an index, and define the value of the index. For example, the UV Index is High, or the Air Quality is Good.
    - **Alarms**—Allows you to select an alarm type for each weather asset. For example, Rain or Snow.
    
    Weather forecasts use the AccuWeather API. For index and alarm threshold information, see the AccuWeather [Daily Index Categories and Level Values](https://developer.accuweather.com/documentation/index-categories) and the [Weather Alarm Thresholds](https://developer.accuweather.com/documentation/weather-alarm-thresholds).
5. Save your work.
    
    ![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_tip.png)
    
    Tip If you expect to add images daily or weekly, reduce manual work by using the [Einstein Content Selection API](https://developer.salesforce.com/docs/marketing/marketing-cloud-einstein/guide/mc-intro-einstein-content-selection-api.html). Also consider integrating with your website. Then when you add images to your website, they’re also added to the asset pool.