---
schema_version: "1"
id: bcb73f982bd96920b25c6517cb71d7ee6c3a3f490372997395c3ed49e38fe4ea
title: Roles and Permissions Reference
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_overview_roles_permissions_use_cases.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_overview_roles_permissions_use_cases.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f1a6a97bc62136e27132d553317a123e8d53726a674098510b2d4a985afe8fdc
description: Marketing Cloud uses roles and permissions to determine the information and actions you can access in your Marketing Cloud account. Review this information for both the recommended role and the basic permissions necessary to enable specific access.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Roles and Permissions Reference

Marketing Cloud uses roles and permissions to determine the information and actions you can access in your Marketing Cloud account. Review this information for both the recommended role and the basic permissions necessary to enable specific access.

## Assign the Correct Role to Your Users

Marketing Cloud recommends that you assign roles to users that grant them only the required permissions to carry out their jobs. Follow these guidelines when assigning roles.

- Any roles that don't include the phrase Marketing Cloud apply specifically to Email Studio. To access other features in Marketing Cloud, consider adding a Marketing Cloud role to the user.
- Restrict the number of users granted Administrator or Marketing Cloud Administrator roles so that you can maintain the minimum permissions necessary to perform tasks.
- The Marketing Cloud Administrator and Administrator roles allow access to most features. See each feature’s documentation for required permissions.
- A Deny permission in any role or individual user prevents access to that feature, no matter what other roles are specific to that feature.
- ![Warning](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/images/icon_warning.png)
    
    Warning Don’t assign all permissions to a user. All permissions assignment creates conflicts and makes features inaccessible.

## Individual Permissions

These tables indicate the permission necessary to execute specific actions within Marketing Cloud. They don't represent all permissions necessary to allow a user to access Marketing Cloud or perform other basic tasks. We recommend that all Marketing Cloud users enable these permissions for basic access to Marketing Cloud functionality.

- **Salesforce Marketing Cloud** | **General** | **Access**
- **Email** | **General** | **Access**

Access to data extensions also requires the **Salesforce Marketing Cloud** | **Campaigns** | **general** | **Access**, in addition to any other data extension permissions you assign to the user.

- **[User Roles in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_marketing_cloud_roles.htm&release=264.0.0&type=5)**  
    Learn more about the permissions included with each user role in Marketing Cloud Engagement.
- **[Marketing Cloud Advertising Roles](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_roles_advertising_studio_role.htm&release=264.0.0&type=5)**  
    When you enable Marketing Cloud Advertising, you gain access to additional functionality in Marketing Cloud Engagement.
- **[Audience Builder Roles](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_audience_builder_roles.htm&release=264.0.0&type=5)**  
    View Audience Builder roles in Marketing Cloud Engagement.
- **[Automation Studio Roles](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_automation_studio_roles.htm&release=264.0.0&type=5)**  
    Learn about Automation Studio roles in Marketing Cloud Engagement.
- **[CloudPages Roles](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_cloudpages_roles.htm&release=264.0.0&type=5)**  
    Learn about CloudPages roles in Marketing Cloud Engagement.
- **[Content Builder Roles](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_content_builder_roles.htm&release=264.0.0&type=5)**  
    View Content Builder roles in Marketing Cloud Engagement.
- **[Permissions for Email Studio](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_permissions_es.htm&release=264.0.0&type=5)**  
    Review the permissions that enable Email Studio functionality in Marketing Cloud Engagement.
- **[Permissions for Marketing Cloud Personalization](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_permissions_is.htm&release=264.0.0&type=5)**  
    Review the permissions that enable Personalization (formerly Interaction Studio) functionality in Marketing Cloud Engagement.
- **[Journey Builder Roles](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_journey_builder_roles.htm&release=264.0.0&type=5)**  
    Learn about Journey Builder roles in Marketing Cloud Engagement.
- **[MobileConnect Roles](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_mobileconnect_roles.htm&release=264.0.0&type=5)**  
    View MobileConnect roles in Marketing Cloud Engagement.
- **[MobilePush Roles](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_mobilepush_roles.htm&release=264.0.0&type=5)**  
    View MobilePush roles in Marketing Cloud Engagement.