---
schema_version: "1"
id: 4d46088506e33487b869228e5fb05c70c5789f6e78dba97740eef196daf11d02
title: Configure a Retail Post Purchase Journey
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_overview_pm_retail_post_purchase.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_overview_pm_retail_post_purchase.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 43751b00244045203ac9dce8f528713b7b52fc78debcfc87e8ba987ed82ff4d5
description: Increase customer confidence and interaction by sending customers confirmation emails and surveys with this Package Manager solution.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Configure a Retail Post Purchase Journey

Increase customer confidence and interaction by sending customers confirmation emails and surveys with this Package Manager solution.

Before you start, [deploy](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_deploy_industry_solution.htm&release=264.0.0&type=5 "Deploy an industry solution to a Marketing Cloud Engagement business unit or enterprise.") the Retail Post Purchase solution.

1. Rename the Retail Post Purchase journey.
    1. Open Journey Builder, and select **Folders**.
    2. Select the folder that you deployed to, and then select **Retail Post Purchase**.
    3. Rename the journey to reflect your brand.
2. To add an API event, select the API entry event on the canvas.
3. Choose a method to power the event.
    1. To populate a data extension with contacts who purchased items, delete the **API** entry event and drag the **Data Extension** entry event to your canvas.
    2. Alternatively, you can use a [Cart Abandonment Trigger](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_cart_abandonment.htm&language=en_US), [Marketing Cloud Connect](https://help.salesforce.com/s/articleView?id=mktg.mc_co_marketing_cloud_connect.htm&language=en_US), or [Journey Builder API](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/get-started-jb.html).
4. To schedule when your entry event runs, click **Schedule**.
5. To customize and test all the emails in the journey, use the instructions in the email templates.
6. Verify that the Wait by Attribute Summary events use your preferred wait interval and that ShippingDate and DeliveryDate populate the contact record.
7. [Set a goal for your journey](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_define_goal.htm&language=en_US), and then activate it.