---
schema_version: "1"
id: 53b61d637cd39ea55c3404143e082c7271c32a382aa4cf3157476325b8758d13
title: Configure a Retail Abandoned Cart Journey
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_overview_pm_retail_abandoned_cart.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_overview_pm_retail_abandoned_cart.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b278d063118b883d34095c22ecc0893365683d7b215fa7a365f3d0448537e535
description: Send a series of emails to encourage customers to purchase the items in their cart with this Package Manager solution.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Configure a Retail Abandoned Cart Journey

Send a series of emails to encourage customers to purchase the items in their cart with this Package Manager solution.

Before you start, [deploy](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_deploy_industry_solution.htm&release=264.0.0&type=5 "Deploy an industry solution to a Marketing Cloud Engagement business unit or enterprise.") the Retail Abandoned Cart solution.

1. Rename the Retail Abandoned Cart journey.
    1. Open Journey Builder and select **Folders**.
    2. Select the folder that you deployed to, and then select **Retail Abandoned Cart**.
    3. Rename the journey to reflect your brand.
2. To add an API event, select the **API** entry event on the canvas.
3. Choose a method to power the event.
    1. To populate a data extension with contacts who have unpurchased cart items, delete the API entry event and drag the **Data Extension** entry event to your canvas.
    2. Alternatively, you can use a [Cart Abandonment Trigger](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_cart_abandonment.htm&language=en_US), [Marketing Cloud Connect](https://help.salesforce.com/s/articleView?id=mktg.mc_co_marketing_cloud_connect.htm&language=en_US), or [Journey Builder API](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/get-started-jb.html).
4. To schedule when your entry event runs, click **Schedule**.
5. To configure changes to the split or winner evaluation, select **Test Split**.
6. To customize and test all the emails in the journey, use the instructions in the email templates.
7. Ensure that your purchase data populates the [Purchase Date field in the contact record](https://developer.salesforce.com/docs/marketing/marketing-cloud/references/mc_rest_contacts/updateContacts.html) for the **Purchase Made?** decision split.
8. [Set a goal for your journey](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_define_goal.htm&language=en_US), and then activate it.