---
schema_version: "1"
id: 53677164e3f08c6f354f34879491fffb0725f97f23cfc665c39270defa799944
title: Configure a Health and Life Science Continuing Education Journey
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_overview_pm_hls_continuing_education.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_overview_pm_hls_continuing_education.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9032bc285c3b7a4e61e08ad8cb9d4f92e926b4419d0c042e068c45260dc5c930
description: Guide healthcare professionals through a journey of continuous learning and skill enhancement with this Package Manager solution.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Configure a Health and Life Science Continuing Education Journey

Guide healthcare professionals through a journey of continuous learning and skill enhancement with this Package Manager solution.

If you haven’t deployed this solution, before you begin, [deploy](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_deploy_industry_solution.htm&release=264.0.0&type=5 "Deploy an industry solution to a Marketing Cloud Engagement business unit or enterprise.") the Health and Life Science Continuing Education solution.

1. Add subscriber data to personalize the message.
    1. In Contact Builder, select **Data Extensions**.
    2. Expand the Data Extensions folder, and select the Industry Solutions folder.
    3. Select the **Subscriber Data** data extension, and add your subscriber data to the relevant fields.
2. Open Journey Builder to configure the journey.
3. Rename the journey.
    1. In Journey Builder, select **Folders**.
    2. In the folder that you deployed the solution to, select **Health and Life Science Continuing Education**.
    3. Rename the journey to reflect your campaign.
4. If you don’t want to use the default entry source, select the **Data Extension** entry event.
5. Click **Schedule** and specify how often to run the journey.
6. To determine the best time to send the email to maximize the chance that recipients engage with your message, configure the Einstein STO activity.
7. Customize and test all the emails in the journey using the instructions in the email templates.
8. After the Click Continuing Education Email 1 decision split, configure the Advertising Audience activities.
    
    The Ad Suppress activity stops sending emails to subscribers that confirm registration. The Ad Audience activity reaches users on other channels, like Facebook, Google, and Instagram.
9. To alert a representative to contact the subscriber if they don’t confirm registration after three emails, configure the CRM Task to Reach Out Directly activity.
10. To successfully activate the journey, [configure Journey Settings.](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_journey_settings.htm&language=en_US)
    1. Select Contact Entry mode.
    2. Select a source for Default Email Address.
11. Set a goal for your journey.
12. Activate the journey.

#### See Also

- [Use the Einstein Send Time Optimization Activity](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_use_einstein_sto.htm&language=en_US)
- [Create a Task Activity in Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_task_activity_sales_service_create.htm&language=en_US)
- [Industry Solutions Set Up Resources](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_pm_solutions_resources.htm&release=264.0.0&type=5 "Review the setup resources for using package solutions with Marketing Cloud Engagement.")