---
schema_version: "1"
id: 1abd677577d7129529bc14810b7a256202e82f1c4885a333590787cc8a479af4
title: Permissions for Marketing Cloud Personalization
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_overview_permissions_is.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_overview_permissions_is.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 454b1acb327a949fdae418b07e3ef56078b8ce314daa3f05ded9eb6bd6ba7169
description: Review the permissions that enable Personalization (formerly Interaction Studio) functionality in Marketing Cloud Engagement.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Permissions for Marketing Cloud Personalization

Review the permissions that enable Personalization (formerly Interaction Studio) functionality in Marketing Cloud Engagement.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/images/icon_note.png)

Note Marketing Cloud was rebranded to Marketing Cloud Engagement. Some features and labels in the apps continue to refer to the old name.

| Action | Recommended Role | Permissions |
| --- | --- | --- |
| Access to Personalization | Marketing Cloud Content Editor/Publisher | **Personalization** | **Access** |
| Administer Personalization | Marketing Cloud Admin | **Personalization** | **Admin** |