---
schema_version: "1"
id: 7bc77690949dfba6505b8e90f8a819c03aab7e77769ed949873e7a75bf170b80
title: Manage Parameters
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_overview_parameter_management.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_overview_parameter_management.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 84c70043c1f7d3bca824504a2b7416039f694c94238ca7a135c384e853c6a71d
description: Set up or edit the tracking parameters that are appended to the links in messages sent from Marketing Cloud Engagement. The parameters you configure here are applied to all messages sent from your business unit.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Manage Parameters

Set up or edit the tracking parameters that are appended to the links in messages sent from Marketing Cloud Engagement. The parameters you configure here are applied to all messages sent from your business unit.

Before using Parameter Management, activate the Web Analytics Connector in your account.

When you open Parameter Management, the Web Analytics Tracking parameter strings appear. If your account is integrated with Google Analytics, default Google Analytics parameter strings also appear. The Google Analytics Web URL and App Event parameters display when you expand the Google Analytics Tracking section.

1. From Setup, navigate to Data Management, and click **Parameter Management**.
2. Expand a section to preview its parameters.
3. Next to the string you want to change, click **Edit**.
    
    When editing Google Analytics parameters, select **UA Property Tracking** or **GA4 Property Tracking**.
4. Enter one or more parameters or parameter values. If applicable, select a parameter value from a dropdown.
5. Save the parameter.
    
    The parameters you set here are appended to each message sent from this business unit.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/images/icon_note.png)
    
    Note When a parameter string is used in multiple business units, its parameter strings are read-only.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/images/icon_note.png)
    
    Note Parameter manager allows 4000 characters, and links begin truncating at 900 characters.

- **[Edit Default Google Analytics Tracking Parameters](https://help.salesforce.com/s/articleView?id=mktg.mc_gai_edit_account_parameters.htm&release=264.0.0&type=5)**  
    Change the default Google Analytics tracking parameters for your Marketing Cloud Engagement account. These parameters apply to all business units unless otherwise specified.

#### See Also

- [Edit Default Google Analytics Tracking Parameters](https://help.salesforce.com/s/articleView?id=mktg.mc_gai_edit_account_parameters.htm&release=264.0.0&type=5 "Change the default Google Analytics tracking parameters for your Marketing Cloud Engagement account. These parameters apply to all business units unless otherwise specified.")