---
schema_version: "1"
id: 43a7c77897c5cb4a3c7315eb0f43b93f4c399ab06a96b4294207f09b9c9e5d23
title: MobileConnect Account Administration
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_overview_mobileconnect_account_administration.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_overview_mobileconnect_account_administration.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 909ba504d060478c42f72182b0507d12ff10db08a8a2b3119b298d2b84cf83f6
description: Admins can access the send blockout, from name, headers and footers, subscription information, keywords, short and long codes, and other account-level settings in the Setup app by searching for MobileConnect.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# MobileConnect Account Administration

Admins can access the send blockout, from name, headers and footers, subscription information, keywords, short and long codes, and other account-level settings in the Setup app by searching for MobileConnect.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/images/icon_note.png)

Note As a Marketing Cloud Engagement customer, you agree to comply with applicable laws in using the Engagement services, and to allow recipients of your commercial messages to unsubscribe from future communications. If you change the Sender ID to something other than a phone number (for example, by replacing a phone number in the From Name field with the name of your company), the recipient of your message can’t reply to the message with an opt-out term like STOP or HELP, so you may must provide opt-out capability through a different method (such as by providing instructions for unsubscribing in the text of the message).

If you need account-specific help or to have a feature enabled, contact your account executive.

- **[From Names in MobileConnect](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_setting_the_from_name_for_your_mobileconnect_account.htm&release=264.0.0&type=5)**  
    Set a personalized word instead of a code to send from Marketing Cloud Engagement.
- **[Stored Headers and Footers](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_setting_stored_headers_and_footers_for_mobileconnect_messages.htm&release=264.0.0&type=5)**  
    Use headers and footers to ensure consistency across SMS messages sent from MobileConnect in Marketing Cloud Engagement.
- **[Send Blockouts](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_send_blockouts.htm&release=264.0.0&type=5)**  
    Set a period during which your MobileConnect account doesn’t send outgoing messages, such as when subscribers might be asleep. This feature prevents you from scheduling sends or beginning an immediate send during a specified send blockout period.
- **[Keywords and Codes](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_managing_keywords_on_short_and_long_codes_in_your_mobileconnect_accounts.htm&release=264.0.0&type=5)**  
    Use codes and keywords to conduct SMS and MMS sends in MobileConnect.
- **[HELP Keywords](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_help_keywords.htm&release=264.0.0&type=5)**  
    HELP keywords allow people sending messages to or receiving messages from the account to request assistance in MobileConnect. For an example response to a HELP keyword, text HELP to 88769.
- **[STOP Keywords in MobileConnect](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_stop_keywords.htm&release=264.0.0&type=5)**  
    Every Marketing Cloud Engagement account must have a STOP keyword so that people sending SMS messages to or receiving messages from the account can unsubscribe.
- **[Bounced Messages and Held Numbers](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_bounced_messages_and_held_numbers.htm&release=264.0.0&type=5)**  
    MobileConnect logs a message send as a bounce when it receives a report from the aggregator that the message send failed.
- **[Enable the Marketing Cloud Engagement Shortener](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_enable_link_shortener.htm&release=264.0.0&type=5)**  
    You can shorten links and track the total and unique clicks using Marketing Cloud Engagement shortener.
- **[MobileConnect Conversation Windows](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_conversation_windows.htm&release=264.0.0&type=5)**  
    Use conversation windows to respond to inbound messages that don’t have keywords assigned to them. Use the double opt-in template to opt users in to an SMS campaign. Conversation windows are enforced at the keyword level.
- **[DLT Template Settings for SMS Messages in India](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_dlt_template_settings.htm&release=264.0.0&type=5)**  
    In MobileConnect, use Digital Ledger Technology (DLT) templates to ensure that you comply with the Telecoms Regulatory Authority of India (TRAI) regulations. DLT templates reduce spam messages and streamline the campaign process. You can use DLT template only for sending messages in India.