---
schema_version: "1"
id: d889c73a5b012c060ffcd0564cdce4dc7e899041bcb2299c5d5017a096f090d4
title: Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_overview_marketing_cloud.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_overview_marketing_cloud.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: eebc9d8d9f68534ff733568a7d03981a82d23b5cf5ffc2fcf46a2715301d6334
description: Build relationships with engagement marketing tools, powered by AI. Marketing Cloud Engagement gives you apps that help you design messaging and web content, organize and track customer engagement, and automate complex marketing campaigns.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Marketing Cloud Engagement

Build relationships with engagement marketing tools, powered by AI. Marketing Cloud Engagement gives you apps that help you design messaging and web content, organize and track customer engagement, and automate complex marketing campaigns.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
      </colgroup>
      <tbody>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/resources-global/_corporate/images/learning_maps/lm_start.png" alt="Map ornament"></span>
            </p>
            <p>
              <strong>Get Started</strong>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_overview_administration.htm&amp;language=en_US" target="_blank">Set Up Marketing Cloud Engagement</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=002192965&amp;type=1&amp;language=en_US" target="_blank">Log into Marketing Cloud Engagement</a>
            </p>
            <p style="margin-bottom:0;">
              <a href="https://help.salesforce.com/s/articleView?id=002192966&amp;type=1&amp;language=en_US" target="_blank">User Management Best Practices for Marketing Cloud
                Engagement Accounts</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/resources-global/_corporate/images/learning_maps/lm_develop_2.png" alt="Map ornament"></span>
            </p>
            <p>
              <strong>Run Your Business</strong>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=release-notes.rn_marketing_engagement.htm&amp;language=en_US" target="_blank">Get the Latest Release Notes</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_as_automation_studio.htm&amp;language=en_US" target="_blank">Work Smarter with Automation Studio</a>
            </p>
            <p style="margin-bottom:0;">
              <a href="https://developer.salesforce.com/docs/marketing/marketing-cloud/overview" target="_blank">Automate and Extend with APIs</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/resources-global/_corporate/images/learning_maps/lm_integrate_2.png" alt="Map ornament"></span>
            </p>
            <p>
              <strong>Connect Your Data</strong>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_data_cloud.htm&amp;language=en_US" target="_blank">Unify Data with Data 360</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mcidp_dato.htm&amp;language=en_US" target="_blank">Integrate Multiple Data Pipelines</a>
            </p>
            <p style="margin-bottom:0;">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_contact_data.htm&amp;language=en_US" target="_blank">Segment Subscribers with Contact Builder</a>
            </p>
          </td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/resources-global/_corporate/images/learning_maps/lm_audience_1.png" alt="Map ornament"></span>
            </p>
            <p>
              <strong>Engage Your Customers</strong>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_content_creation.htm&amp;language=en_US" target="_blank">Create with Content Builder and CloudPages</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_es_email_studio.htm&amp;language=en_US" target="_blank">Reach the Inbox with Email Studio</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_mobile_studio.htm&amp;language=en_US" target="_blank">Send Messages with Mobile Studio</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_jb_journey_builder.htm&amp;language=en_US" target="_blank">Run Campaigns with Journey Builder</a>
            </p>
            <p style="margin-bottom:0;">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_ads_advertising_studio.htm&amp;language=en_US" target="_blank">Spread the Word with Advertising</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/resources-global/_corporate/images/learning_maps/lm_optimize_end_1.png" alt="Map ornament"></span>
            </p>
            <p>
              <strong>Scale Your Strategy</strong>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_data_management_and_analytics.htm&amp;language=en_US" target="_blank">Dig in to Data and Analytics</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.datorama.htm&amp;language=en_US" target="_blank">Act on Meaningful Insights</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_cross_cloud_products.htm&amp;language=en_US" target="_blank">Level Up with Other Salesforce Tools</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_overview_marketing_cloud_package_manager.htm&amp;language=en_US" target="_blank">Stay in Sync with Package Manager</a>
            </p>
            <p style="margin-bottom:0;">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers.htm&amp;language=en_US" target="_blank">Use AI to Power Personalization</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">&nbsp;</td>

        </tr>
      </tbody>
    </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/images/icon_note.png)

Note For more information on which services are included in each Marketing Cloud Engagement or ExactTarget edition, see our [pricing docs](https://www.salesforce.com/marketing/engagement/pricing/).

- **[Get Started with Marketing Cloud Engagement+](https://help.salesforce.com/s/articleView?id=mktg.mke_learning_map.htm&release=264.0.0&type=5)**  
    With Marketing Cloud Engagement+, you gain access to the next-generation features of Marketing Cloud Next. You also keep all of the campaigns, data extensions, and journeys that you’ve created over the years in Marketing Cloud Engagement. It’s the best of both worlds!
- **[Marketing Cloud Engagement Tenant Types](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_tenant_types.htm&release=264.0.0&type=5)**  
    Learn about the different types of tenants in Marketing Cloud Engagement.
- **[Comparison of Salesforce-Hosted and Hyperforce Environments](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_hyperforce.htm&release=264.0.0&type=5)**  
    Marketing Cloud Engagement is hosted in two environments. The first environment uses servers that Salesforce hosts, operates, and maintains. The second environment, called Hyperforce, is built on public cloud services. Hyperforce offers several benefits over Salesforce-hosted instances, and there are differences between the features available in Salesforce-hosted environments and the features available on Hyperforce.
- **[Marketing Cloud Engagement Setup](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_administration.htm&release=264.0.0&type=5)**  
    Marketing Cloud Engagement Setup is a centralized location for viewing and managing your account. It also contains links to other helpful sources of information.
- **[Package Manager in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_marketing_cloud_package_manager.htm&release=264.0.0&type=5)**  
    Scale your best practices and reduce time to value by bundling company or industry-specific solutions and deploying them across business units with Package Manager.
- **[Reconcile Transactional Sends in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_reconcile_transactional_sends.htm&release=264.0.0&type=5)**  
    To help meet regulatory reporting requirements regarding SMS and transactional email delivery and cadence, Marketing Cloud Engagement captures delivery information for these messages. It also captures the final delivery status as Sent or Not Sent.
- **[Determine Your Marketing Cloud Engagement Instance](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_determine_your_marketing_cloud_instance.htm&release=264.0.0&type=5)**  
    To check the status of your Marketing Cloud Engagement account, use the member ID (MID) for your instance. It's also helpful to know your MID when you configure a Web Collect URL, or when you want to obtain the URL endpoints for the Marketing Cloud Engagement APIs.
- **[Expired Marketing Cloud Engagement Subscriptions](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_expired_account.htm&release=264.0.0&type=5)**  
    When your Marketing Cloud Engagement subscription expires, you have limited access to your account for 90 days. If you don’t renew your account within 90 days, all access is revoked.
- **[Suspended Marketing Cloud Engagement Accounts](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_suspended_account.htm&release=264.0.0&type=5)**  
    Access to a suspended Marketing Cloud Engagement account is restricted, and the account is deleted if you don't resolve the issue and reactivate it. To reactivate your service, contact your Salesforce account executive.
- **[Browser Support](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_graded_browser_support.htm&release=264.0.0&type=5)**  
    Learn about the web browsers that Marketing Cloud Engagement supports.
- **[Marketing Cloud Engagement Glossary](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_glossary.htm&release=264.0.0&type=5)**  
    Learn about important terms and concepts related to Marketing Cloud Engagement.