---
schema_version: "1"
id: 7c1bde57916d9971b92c7ad56c9c30b2f8021d65cebda2b0ef664b71268e417c
title: Push Notification Limits and Guidelines
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_overview_limits_push.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_overview_limits_push.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: af371489f2a57232533f8385a6af029957d1e0ad5d6d34fb59e37b1a265bec30
description: Learn about the limits that apply to creating and sending push notifications to users of your app.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Push Notification Limits and Guidelines

Learn about the limits that apply to creating and sending push notifications to users of your app.

## Message Size and Length Limits

The Push Notification Providers (PNSs), such as Apple Push Notification Service (APNs) and Google’s Firebase Cloud Messaging (FCM), enforce limits related to mobile push messages.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col>
          <col>
          <col>
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d33235e43">Resource</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d33235e46">Maximum</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d33235e49">Details</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Resource" class="slds-cell-wrap" style="vertical-align:top;" headers="d33235e43 ">Maximum message payload size</td>

            <td data-label="Maximum" class="slds-cell-wrap" style="vertical-align:top;" headers="d33235e46 ">4,096 bytes</td>

            <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d33235e49 ">
              <p style="margin-bottom:0;">This limit applies only to push notifications, but not to in-app messages or app inbox
                messaging.</p>
            </td>

          </tr>
        </tbody>
      </table>