---
schema_version: "1"
id: f1fc73a68f4e48891917f255c7899a411f59038a20319b526c50573596637926
title: Data Retention Limits and Guidelines
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_overview_limits_data_retention.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_overview_limits_data_retention.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: eb0b01ab96774c1002eaff15ca38c49051225b0bc41e6640730f84d8fb119783
description: Marketing Cloud Engagement limits how long it stores some of the data related to your account.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Data Retention Limits and Guidelines

Marketing Cloud Engagement limits how long it stores some of the data related to your account.

## General Data Retention Limits

Marketing Cloud Engagement retains data that can help you troubleshoot issues and understand how subscribers respond to your messages.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d27361e46">Limit Type</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d27361e49">Retention Period</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d27361e52">Details</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Limit Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d27361e46 ">Send and engagement data</td>

            <td data-label="Retention Period" class="slds-cell-wrap" style="vertical-align:top;" headers="d27361e49 ">Beginning June 16, 2025: Retention and access for 730 days</td>

            <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d27361e52 ">
              <p>Send and engagement data includes data that’s related to send, open, bounce,
                click, and unsubscribe events.</p>
              <p>Send and engagement data more than 730 days old is inaccessible for all
                customers. This policy rolls out to existing customers beginning June 16,
                2025.</p>
              <p>If your contract is dated before April 10, 2024, we retain a copy of raw send and
                engagement data that’s older than 730 days, but this data can’t be accessed
                through the UI, reports, or APIs.</p>
              <p>If your use case requires you to access data that’s more than 730 days old, you
                can configure automated data extracts and store the data outside of Marketing
                Cloud Engagement.</p>
              <p style="margin-bottom:0;">For more information, see <a href="https://help.salesforce.com/s/articleView?id=002231187&amp;type=1&amp;language=en_US" target="_blank">Marketing Cloud Engagement Data
                  Retention</a>.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Limit Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d27361e46 ">Data in data views in Automation Studio</td>

            <td data-label="Retention Period" class="slds-cell-wrap" style="vertical-align:top;" headers="d27361e49 ">The most recent 180 days of data</td>

            <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d27361e52 ">This retention policy applies to all data views.</td>

          </tr>
          <tr class="">
            <td data-label="Limit Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d27361e46 ">Data stored in user-created data extensions</td>

            <td data-label="Retention Period" class="slds-cell-wrap" style="vertical-align:top;" headers="d27361e49 ">No limit</td>

            <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d27361e52 ">―</td>

          </tr>
        </tbody>
      </table>