---
schema_version: "1"
id: 939a66266c77d316322a1f4722dcea524e12d783fc2fa0c2763dcedec006ed5c
title: Journey Builder Roles
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_overview_journey_builder_roles.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_overview_journey_builder_roles.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: dfd65b2e95652a06a6c58f8a40f12d1ac5e8f22a72ba4b941684873b52dbc76b
description: Learn about Journey Builder roles in Marketing Cloud Engagement.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Journey Builder Roles

Learn about Journey Builder roles in Marketing Cloud Engagement.

User permissions that are applied in Setup override any permissions that are set in the Journey Builder app. See [Permissions for Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_required_permissions.htm&language=en_US)

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small " summary="Key">
        <caption>Key</caption>
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <tbody>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/grant.png" alt="grant access"></span>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">permission granted</td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/deny.png" alt="deny access"></span>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">permission denied</td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/open.png" alt="open access"></span>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <p> permission not explicitly granted or denied </p>
              <p style="margin-bottom:0;">An explicitly
                denied permission always overrides all other permissions. When a
                permission isn’t explicitly granted or denied, the permission
                defaults to denied unless another role grants that
                permission.</p>
            </td>

          </tr>
        </tbody>
      </table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small " summary="Journey Builder Roles">
        <caption>Journey Builder Roles</caption>
        <colgroup>
          <col style="width:16.666666666666664%">
          <col style="width:16.666666666666664%">
          <col style="width:16.666666666666664%">
          <col style="width:16.666666666666664%">
          <col style="width:16.666666666666664%">
          <col style="width:16.666666666666664%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d54343e122">&nbsp;</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d54343e124">Marketing Administrator</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d54343e127">Marketing Viewer</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d54343e130">Marketing Channel Manager</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d54343e133">Marketing Security Administrator</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d54343e137">Marketing Content Editor or Publisher</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td class="slds-cell-wrap" colspan="6" style="vertical-align:top;" headers="d54343e122 d54343e124 d54343e127 d54343e130 d54343e133 d54343e137 ">General Permission Set</td>

          </tr>
          <tr class="">
            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e122 ">Access, View</td>

            <td data-label="Marketing Administrator" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e124 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/grant.png" alt="grant access"></span>
            </td>

            <td data-label="Marketing Viewer" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e127 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/grant.png" alt="grant access"></span>
            </td>

            <td data-label="Marketing Channel Manager" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e130 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/grant.png" alt="grant access"></span>
            </td>

            <td data-label="Marketing Security Administrator" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e133 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/open.png" alt="open access"></span>
            </td>

            <td data-label="Marketing Content Editor or Publisher" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e137 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/grant.png" alt="grant access"></span>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" colspan="6" style="vertical-align:top;" headers="d54343e122 d54343e124 d54343e127 d54343e130 d54343e133 d54343e137 ">Automation</td>

          </tr>
          <tr class="">
            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e122 ">Create, Edit</td>

            <td data-label="Marketing Administrator" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e124 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/grant.png" alt="grant access"></span>
            </td>

            <td data-label="Marketing Viewer" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e127 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/open.png" alt="open access"></span>
            </td>

            <td data-label="Marketing Channel Manager" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e130 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/grant.png" alt="grant access"></span>
            </td>

            <td data-label="Marketing Security Administrator" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e133 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/open.png" alt="open access"></span>
            </td>

            <td data-label="Marketing Content Editor or Publisher" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e137 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/grant.png" alt="grant access"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e122 ">Activate/Stop/Pause/Resume/Send/Schedule (journey state)</td>

            <td data-label="Marketing Administrator" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e124 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/grant.png" alt="grant access"></span>
            </td>

            <td data-label="Marketing Viewer" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e127 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/open.png" alt="open access"></span>
            </td>

            <td data-label="Marketing Channel Manager" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e130 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/open.png" alt="open access"></span>
            </td>

            <td data-label="Marketing Security Administrator" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e133 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/open.png" alt="open access"></span>
            </td>

            <td data-label="Marketing Content Editor or Publisher" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e137 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/open.png" alt="open access"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e122 ">Delete</td>

            <td data-label="Marketing Administrator" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e124 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/grant.png" alt="grant access"></span>
            </td>

            <td data-label="Marketing Viewer" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e127 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/open.png" alt="open access"></span>
            </td>

            <td data-label="Marketing Channel Manager" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e130 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/open.png" alt="open access"></span>
            </td>

            <td data-label="Marketing Security Administrator" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e133 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/open.png" alt="open access"></span>
            </td>

            <td data-label="Marketing Content Editor or Publisher" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e137 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/open.png" alt="open access"></span>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" colspan="6" style="vertical-align:top;" headers="d54343e122 d54343e124 d54343e127 d54343e130 d54343e133 d54343e137 ">Sales and Service Cloud</td>

          </tr>
          <tr class="">
            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e122 ">Create Events</td>

            <td data-label="Marketing Administrator" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e124 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/grant.png" alt="grant access"></span>
            </td>

            <td data-label="Marketing Viewer" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e127 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/open.png" alt="open access"></span>
            </td>

            <td data-label="Marketing Channel Manager" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e130 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/open.png" alt="open access"></span>
            </td>

            <td data-label="Marketing Security Administrator" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e133 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/open.png" alt="open access"></span>
            </td>

            <td data-label="Marketing Content Editor or Publisher" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e137 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/open.png" alt="open access"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e122 ">Create Activities</td>

            <td data-label="Marketing Administrator" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e124 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/grant.png" alt="grant access"></span>
            </td>

            <td data-label="Marketing Viewer" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e127 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/open.png" alt="open access"></span>
            </td>

            <td data-label="Marketing Channel Manager" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e130 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/open.png" alt="open access"></span>
            </td>

            <td data-label="Marketing Security Administrator" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e133 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/open.png" alt="open access"></span>
            </td>

            <td data-label="Marketing Content Editor or Publisher" class="slds-cell-wrap" style="vertical-align:top;" headers="d54343e137 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/open.png" alt="open access"></span>
            </td>

          </tr>
        </tbody>
      </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/images/icon_note.png)

Note If you use the Salesforce Integration package app, the Administrator role also includes Create Events and Create Activities permissions.

- **[Permissions for Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_permissions_jb.htm&release=264.0.0&type=5)**  
    Review the permissions that enable Journey Builder functionality in Marketing Cloud Engagement.